Distinguish other trademarks or services, enhance consumer brand recognition and trust, and avoid malicious competition and infringement

"Lao Gan Ma" trademark dispute

Case: Guiyang Laoganma sued the Trademark Review and Adjudication Board to the court, claiming that the "South Sichuan Ganma" trademark approved by the Commercial Review and Adjudication Board and the "Laoganma" trademark have no significant differences in the constituent elements, meaning, overall appearance, etc., and are designated to be used on similar products such as "condiments, chili oil", which constitute similar trademarks designated to be used on similar products.

result: The five-year trademark battle between Guiyang's "Laoganma" and Hunan's "Laoganma" has attracted widespread attention. After five years of dispute between the two sides, the Beijing High Court made a judgment in 2001, and Guiyang Laoganma won the lawsuit. Hunan Laoganma stopped using the trade name "Laoganma" on the flavor lobster sauce products, and stopped using the bottle sticker similar to the Guiyang Laoganma flavor lobster sauce bottle sticker, and compensated Guiyang Laoganma for the economic loss of 400000 yuan.

Tmall, JD, Amazon, Netease Kaola, etc. are the necessary conditions for e-commerce platforms to settle

A Taobao store that deals in outdoor products has a particularly hot business every year on the Double 11. However, this year, the store owner is worried. Due to trademark disputes, he is about to face the crisis of "closing the store". He had thought about registering a trademark before, but he had never registered it, and his business was also very good, so he forgot about registering a trademark. He didn't know he was involved in a trademark infringement case until he received a "infringement" warning from the other company. This made him very upset. He said that he had always used other people's brands to promote them and later sued him for infringement, which made him panic. If the other party's trademark was publicized and obtained the trademark certificate, the outdoor goods store would be an infringement.

Idle trademark transfer=transformation from intangible assets to tangible assets

The enterprise went bankrupt, but the trademark sold 5.02 million yuan

On November 25, 2016, 35 registered trademarks such as "Silver 100" and "Gold 100" sold at a high price of RMB 5.02 million, which caused a sensation. The auction information shows that the subject matter comes from Guangdong Yinbaichuangxin Aluminum Co., Ltd., which ranks 14th in China in aluminum profiles and has maintained a brand effect and good reputation for decades. The reason for bankruptcy is the capital chain rupture caused by investment failure. The 35 trademarks successfully traded this time have realized the transformation from intangible assets to tangible assets, brought benefits to the original trademark obligee, and the brand value has also been continued in the new buyer.