Some trademark applicants apply for the registration of a trademark in the name of a natural person, believing that such trademark ownership will always belong to them. In fact, each has its own advantages and disadvantages.

When a natural person applies for a trademark, its trademark ownership belongs to the applicant himself. Compared with enterprises with changeable business conditions, natural persons are more stable in applying for trademark ownership. No corresponding change procedures will be made due to the change of enterprise name, business scope, business address and other factors, because the natural person applies to provide a copy of ID card, and the ID card number will remain unchanged for life.

The disadvantage is that when a trademark raises an objection, reexamination, revocation and other cases, the trademark applied for by a natural person has great problems in the use of evidence. The value of trademark itself lies in its use, and the use of trademark is closely related to business activities. Natural persons cannot directly participate in business activities. Business activities can only be conducted after obtaining business license and business qualification. Otherwise, it is illegal operation. In this way, the trademark right is separated from the business subject.

Naturally, when applying for a registered trademark, the Trademark Office requires the natural person to provide the business license of the self-employed business at the same time. And its business scope is consistent with the scope of application for protection. This in itself is a restriction of the Trademark Office on the application of natural persons.

For more trademark registration information, please follow the second brother