The content of the exclusive right to use a trademark refers to the power and scope of the exclusive right to use a trademark, which includes the following four specific rights.

1. The registrant's own right to use. The trademark registrant has a complete right to use its registered trademark. First of all, the registrant shall use its registered trademark on the goods or services approved for use by the Trademark Office according to its own will without violating the provisions of the law, and no other person shall interfere.

Secondly, the registrant has the right to advertise its registered trademark or use its registered trademark to advertise.

Finally, unless the registered trademark of the registrant is cancelled by the Trademark Office due to violation of the Trademark Law, or the trademark is cancelled by the Trademark Office due to expiration of the validity period and failure to renew it beyond the grace period, no other person shall deprive the registrant of the exclusive right to use the registered trademark, nor forcibly transfer the exclusive right to use the registered trademark or permit others to use it.

2. Excluding the right of others to use. The trademark registrant has the exclusive right to use its registered trademark, that is, without the permission of the registrant, no other person may use the same or similar trademark on the same or similar goods. Without the permission of the registrant, the use of the same or similar trademark with the registrant's trademark on the same or similar goods constitutes trademark infringement. The registrant's right of use requires the infringer to stop the infringement and compensate for the economic losses caused to the registrant, and the administrative department for industry and commerce may impose a fine on the infringer. If counterfeiting another person's registered trademark constitutes a crime, in addition to compensating the economic losses of the infringee, criminal responsibility shall also be investigated according to law.

3. Right of Transfer. The owner of a registered trademark shall have the right to transfer his registered trademark with or without compensation by signing an assignment contract. To transfer a registered trademark is actually to transfer the exclusive right to use a registered trademark. According to the provisions of the Trademark Law of China, the transfer of a registered trademark shall be applied to the Trademark Office, which shall publish it after approval.

4. Permit others to use. The trademark registrant has the right to authorize others to use the trademark by signing a trademark license contract. According to the provisions of the Trademark Law of China, the use of a licensed trademark shall be filed with the Trademark Office, and the text of the registration license contract shall be submitted to the Trademark Advertising Section of the local Administration for Industry and Commerce for filing.

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