LOGO is the English expression of logo or trademark. LOGO itself is a small visual design used to identify identity, mainly used in various organizations and commercial institutions. For companies, LOGO plays an important role in brand promotion and brand recognition. However, many companies and enterprises make more or less mistakes when designing logos. Here are five common mistakes in logo design.

Error 1: No positioning

This can be said to be a mistake that 90% of enterprises will make. Although it is technically no problem to start designing LOGO without making any plans, considering the role of LOGO for enterprises, blind design without positioning and planning will lead to the loss of LOGO designers due to too much autonomy.

Without positioning, the logo design will become disoriented. Therefore, the primary factor of enterprise logo design is to have a good design positioning (design plan). A clear design scheme can not only save a lot of time for follow-up work, but also make the design ideas more perfect and thorough.

Error 2: Dependent software

Nowadays, various free online logo design software emerge in endlessly. Many enterprises and companies will choose to rely on these software for logo design in order to save trouble, but this behavior will make the company's logo meaningless. The software generated LOGO is template based and formulaic, and does not integrate the company's corporate culture and brand meaning. How can the designed LOGO be known by consumers?

Error 3: No explanation

Generally speaking, LOGO has its own connotation and interpretation. During the design process of LOGO, every inch must be carefully arranged. Behind the design of LOGO, there is a whole set of design concepts. At the same time, it can also reflect the deep understanding and respect of the corporate culture and brand culture of the design participants. A LOGO without explanation is like a human body without a soul. It looks like gold and jade, but it is actually a scandal.

Error 4: Multiple schemes

When designing LOGO, enterprises often like designers to come up with multiple LOGO schemes, which can be selected by enterprises and companies. However, multiple schemes will only lead to deviation and confusion in the selection of enterprises. The correct approach should be to spend more time and energy on the most satisfactory and appropriate scheme, carefully consider the entire logo design, and understand the small details, so as to make the logo more valuable.

Error 5: Ignoring the reality

Generally speaking, the birth of LOGO is not only to act as a avatar or icon, but also to be printed on various scenes and products. LOGO design is not just to design a plane, and enterprises and companies do not only use LOGO on websites or social media. Therefore, the company needs to take into account the various scene media that may appear in the LOGO, so as to design the LOGO specifically.