First, the essential characteristics and functions of trademarks are distinctiveness. Trademarks are mainly used to distinguish the source of goods or the provider of services.
Secondly, trademarks are also enterprises' participation in competition. An important tool for market development, it also carries the enterprise's management, scientific and technological progress, staff quality, business reputation, etc., reflects the comprehensive quality of the enterprise, and has become a symbol of the enterprise.
Thirdly, trademarks also play the role of advertising. Trademark names are often composed of refined, novel and eye-catching words and graphics, which are highly significant. These characteristics of trademarks can also attract consumers from different perspectives, leaving a deep impression on consumers.
In addition, a registered trademark is the most important intangible asset of an enterprise that can be passed on to future generations. It can be transferred and inherited as property investment and mortgage.
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