Second Brother remind : When naming your new company, remember the following items, and you will know what to do in the future.

Naming a company is like a corner of a building. Once a place is set, the entire foundation and structure should be integrated with the original bricks. If they are inconsistent, even the slightest mistake will cause the whole building to collapse, and the inconsistency will be even greater. So if you are worried about the company name, you think the name is very important. Then you are right to you. I have After 18 years of experience in naming and branding companies, I have seen all kinds of names, including good ones, bad ones and bad ones. I found that people always make mistakes when naming companies. Here are eight mistakes I found. I suggest you read them to get a good start.

error 1: Include "committee" in your decision.

We live in a democratic society. It seems that it is very correct to involve everyone around you in one thing. But there are some problems with this approach. The first is that if you only choose one name, it's not good. If so, you may alienate the person you want to inhale. Second, you always end up with a unified conclusion, so that you can get a safe and attractive name. You can choose only a few decision makers. They have a close interest relationship with the company. Of course, there must be some smart people. If you choose too many people to decide the name, the name you get is only superficial and descriptive.

error 2: Use interception to create new words.

If you are eager to choose an easy to remember name, many inspired entrepreneurs simply turn an adjective into a noun, which is to put two nouns together to form a new word. The new words have two meanings, but they all sound strange. Some words are high and low. Service franchise organization becomes QualiServe。 The first-class hot spring becomes Tranqui Spa, which is like chocolate sauce with tomato sauce. In fact, there is nothing wrong with the two materials, but they cannot be put together. Other cuts include Ameri, Tech, Corp and Tron. The problem with doing so is a bit far fetched.

error 3: The words used are very common and cannot stand out from many names.

The first company in an industry always has such a name, such as General Motors, General Electric, etc. But once you have competitors, you are required to change. think How about Yahoo naming it Universal Network Dictionary? This is more descriptive, but hard to remember. With the emergence of new media and advertising channels, it is very important to show your positioning through your uniqueness. A good name plays a leading role in this regard.

error 4: Use the map to determine your name.

You are very enthusiastic about opening a store, and many companies like to use their own names, states and regions as their names. And such a name is helpful at the beginning. But as the company developed, trouble came. A customer came to me to complain that his service scope exceeded his own name. Then he changed his name from St. Petersburg Florida. changed to St Pete Plumbing。 However, the use of big yellow pages believes that its service scope is still Florida. With a little creative thinking, we can integrate St Pete's image has changed from a city to himself. What's the new name? "Our work is amazing."

Many other companies also have this problem. The development of Minnesota manufacturing and minerals has exceeded its own industry and region. This avoids the name restriction. They named it 3M. Now the company is famous for innovation. Kentucky Fried Chicken became a KFC, reducing the emphasis on the region. Both companies have adopted strategies to avoid the inconvenience of name to the development of the company. Knowing this, you may avoid making such mistakes at the beginning

error 5: Avoid using stale names.

Once you want your name not to be too written and descriptive, you may think of a metaphorical name. If used properly, it will be good. For example, many companies believe that they are in the leading position in the industry. So there are images everywhere Summit, Apex, Pinnacle, Peak and so on. Of course, there is nothing wrong with these names, but they are too. On the contrary, it would be better to find some positive and obscure names. For example, Iron Mountain is a good name, which expresses strength and security and is unconventional.

error 6: The name should not be too strange, so that customers do not know the meaning of the name.

It's good that names have special meanings. It can even contain stories with company information. However, if the meaning is too strange or hard to pronounce, don't expect landing customers to remember it, because customers will think that the name and meaning are irrelevant, and will pass at a glance.

So don't rush to name your company according to Greek mythology or Latin phrases. If a name has a simple and natural pronunciation and a special meaning, it is a good name. If it is too complicated to understand, it will be like a group of customers. If you get to know the outside world and the public, you will find that this is right.

I also named my company in this way. Edison used tungsten to generate electricity. I named my company according to this. Because my customers are experts, they appreciate metaphors and hope there is an allusion behind the name. So I think this name is good. It can distinguish my service from others' ——Enlightenment and brightness. But perhaps a name is effective for one industry, but not necessarily for all companies. Like an ice cream shop or an automated store.

error 7: The name is chosen in Campbell's way.

In order to find a suitable name, many companies want to find some names with strange structure and intentionally misspelled names. This makes the company's name more like the name of a drug than a real name. The second error above will appear together with this error, resulting in KwaliTronix. It's very strange to name it after some famous names, but don't overdo it. Do not use "K" instead of "Q", use "Ph" instead of "F". This makes spelling names more difficult.

But it doesn't mean that such names are bad. for example Xerox or Kodak is good. But remember that such names have no meaning. They should express their meaning through a large number of advertisements. In this case, the cost is very high. The company using this strategy will either become the first in the industry, or will have a very marketing budget. For example, Verizon and Accenture spend a lot of money to promote brand awareness. So look at your budget before using this strategy.

error 8: Choose the wrong name, but don't correct it.

Everyone in many companies knows that there is a problem with their own name, but they always want to let the name solve the problem by itself. One of my customers' original name was The name "Portables" reminds people of being easy to take, but it is neither accurate nor what the company wants. This needs to explain their new storage and mobility implications when selling. After careful consideration, we changed the name to the first letter of the four words PODS Portable On Demand Storage. In this way, they have no concerns when developing in the domestic and international markets.

Californian Mike Harper of Huntington Beach has started a building maintenance company called Regency for 30 years. But we all think the name is more like a cinema in the city center than a maintenance company. After the query, we decided to change the name to Spruce Facilities Management Spruce reminds people of Spruce tree, which can express a friendly environment. It is also important for customers to be "clean". The new name is just right: Spruce... a place that is always clean.

Like Southwest Airlines Burlington Coat Factory and other successful companies will doubt their positioning sooner or later. Like 3M and KFC, they need to make adjustments to align their image with growth.

When you start a new company or the business of the company develops rapidly, stop to think about such a problem. Use your creativity to avoid falling into the wrong zone. In this way, you can find a job that is suitable for both the long term and the short term. It will support the development of the whole company just like the corner stone of the company.