When registering a trademark, many businessmen always think that the name of a trademark can be registered after the application for registration of business license has been filed. In fact, this is totally wrong. Because the business license is approved by the local Administration for Industry and Commerce, and the trademark name is searched by the Trademark Office in the national trademark database. In other words, the key words on the business license may not be registered as trademark names, let alone be registered. Then, let's talk with Mingtu Zhichan about what should be paid attention to when naming trademarks.
Precautions for trademark naming:
* When naming trademarks, be careful to use computer fonts that need to be paid. With the increase of market economy's demand for beauty and personalization in publicity, font design companies also began to provide paid fonts. Design novel fonts, edit font library software for external sales. Font is a kind of art design work that enjoys copyright, and the company also enjoys the copyright of software. At present, in the environment where there are disputes on computer fonts, the company should be cautious in choosing Chinese characters as the name of the trademark. During the communication with designers, it should propose to avoid using paid computer fonts to avoid unnecessary disputes.
* Attention should be paid to the ownership of copyright in the trademark design stage. For the naming of trademarks, whether it is characters or patterns, we should first understand how to design them. In the process of trademark naming, trademark design, and trademark registration, the applicant often pays attention to the third process. The company involving the trademark shall sign a written design contract with the designer, and clearly stipulate in the design contract that "the copyright of the created work belongs to the client". In practice, many companies will choose some online platforms to invite others to design trademarks through competitive bidding in the process of entrepreneurship. Since the process of signing a contract through online bidding is completed online, it will be difficult to provide evidence in the future. Therefore, it is necessary for entrepreneurs to sign a written contract with the person entrusted with designing the trademark, and make a clear agreement on the copyright ownership of the work.
* When naming a trademark, we need to use the thinking of exclusion. The purpose of registering the industry common name as a trademark is very clear, which is to occupy the term alone to exclude other competitors. This practice is prohibited by law. Anyone who wants to monopolize the common name and break the usual rules of the industry will inevitably cause public anger. Even if he has obtained the registration, anyone can apply to the Trademark Review and Adjudication Board to revoke the registered trademark at any time. Marks that directly represent the quality, main raw materials, function, use, weight, quantity and other characteristics of the goods shall not be registered as trademarks.
For more information, please pay attention to the second brother.
