In the process of trademark registration, if similar trademarks are encountered in the process of trademark query and retrieval, we want to modify the trademark to avoid similar trademarks and improve the passing rate of trademark registration. So what are the methods to deal with similar trademarks?

1. First, try to modify the brand name

In case of similar trademarks, modifying trademarks is the simplest and most direct way. However, we should pay attention to certain methods and strategies to modify trademark names. We should use certain tricks to make trademark names have new meanings or increase the distinctiveness or uniqueness of trademarks.

2. Trademark assignment

If you have been preempted to apply for registration in the process of trademark registration, but if you like the trademark very much and are willing to obtain the trademark through certain ways, you can try to obtain the ownership of the trademark through trademark transfer. The price of trademark transfer may be higher, but compared with trademark registration, it can save a lot of time, and the success rate of transfer is much higher than that of registration.

3. Application for cancellation of registered trademark

According to the relevant provisions of Article 49 of the Trademark Law, if a trademark is registered as a common name of a commodity or is not applicable for three consecutive years without justified reasons, any person or entity may apply to the Trademark Office for cancellation of a registered trademark.