The company name should be at least two Chinese characters, and the maximum number of characters is not specified in this country, but if it is too long, it will be inconvenient to handle affairs in the future, because in the company's business cooperation, the company name will need to be filled in many times. Generally, most of them are two to four characters. Moreover, with the prosperity and development of China's economy, more and more people start businesses, leading to Company name It is also becoming more and more difficult.

In the process of naming a company, we should pay attention to that the font size is not ambiguous, suitable for writing, and easy to identify. If many people do not know how to read a company name, it is difficult to write it, and it is difficult to promote communication. Don't use obscure words, but consider the popularization of words; Don't use polysyllabic words. It's easier to feel at a loss when the name has two or more pronunciations.

First, the name of the company should comply with the law. The name of a company registered in mainland China must be in simplified Chinese; Administrative divisions cannot be used as shop names; The shop name cannot contain the name of the party and government organization; It shall not harm the public interest; Do not misunderstand the public. In the same administrative division and the same industry, the registered shop names can no longer be used.

Secondly, the name of the company should conform to the characteristics of the industry. Give a positive image, easy to remember. For example, Zhongtong, Yuantong, Shentong, Yunda, Shunfeng, Zhaijisen and Huitong in the express industry. If an express company is named as "what hall", "what memory", "what residence", etc., it will make people confused and give people the feeling of being neither fish nor fowl.

The first safe way of naming is to register the characters used in the industry. For example, traditional Chinese medicine likes to use the word "Tang" (such as Beijing Tongrentang); Western medicine stores like to use the word "room" (such as XXX pharmacy, etc.). Second, words that have the effect of common name in long-term use make people know what industry it is at a glance. For example, "Ju" in the home decoration industry and "Xiang" in the textile industry basically represent this industry.

Now is an era of innovation and creativity. Taking some very personalized company names can also achieve the effect of surprise. This is particularly important for some emerging technology and e-commerce companies. In this respect, companies can be named by association and divergent thinking. You can choose names with metaphors. For example, an apple will remind people of the apple that fell on Newton's head. Xiaomi, it gives people a kind and lovely feeling, can bring up your interest and catchy. When consumers see or hear your name, this association will help them remember your brand more deeply.

There are also some taboos for company naming:

Don't cobble together at random - it will make people not know why.

Avoid being too long - -- short and pithy can be powerful.

Don't use unlucky words ---- unlucky meaning is a big taboo in business naming.

Avoid vulgarity and superficiality - it may be easy to remember, but it is not conducive to the establishment of brand image, and the gain is not worth the loss.

Don't be similar - the big name brand may play a role temporarily, but your brand has been positioned as a copycat since then.

Obscure meaning of taboo ---- The implied meaning of company naming is that the meaning is too profound for others to understand, so try to make the name easy to understand, which is conducive to public promotion.