The reason why Company name This is something that must be paid attention to, because a good enterprise name will deepen the first impression of customers, which is in line with the "leading principle" in marketing. A good name not only covers a lot of market information, but also reveals some philosophical principles and laws of life science. So a good name can bring good benefits to enterprises, which is the most important for enterprises.

The establishment of enterprise name has different colors in different countries and different times. It has a great relationship with the development of a country's political system, economic system, ideology and culture. Under the condition of private ownership of means of production, the establishment of enterprise name is generally determined by the name of the founder of the enterprise or auspicious, loud, implicit, interesting and other factors.

In China, the planned economy was implemented after the founding of New China, so the names of enterprises were determined by the competent departments of enterprises according to the principle of national unity, and enterprises themselves had no right to establish or change their names. At that time, the composition of enterprise names was mostly "three segment" or "four segment".

The so-called "three-stage" is the place name+business name+enterprise organization form, such as Shanghai Soda Plant. The so-called "four stage" means adding the form of property liability to the "three stage", such as the state-owned Nanjing Radio Plant. Using these two methods to name an enterprise, on the one hand, we can see whether the enterprise belongs to the ownership of the whole people or collective ownership, which clearly shows the color of planned economy; On the other hand, we can see where the enterprise is located and what products the enterprise produces, but we can't see the popularity and competitiveness of the enterprise's products at all.

The development of market economy has made great changes in enterprise names and their composition, which is the emergence of trade names in enterprise names. For example, Beijing Stone Group, of which "Stone" is an enterprise name. Moreover, the basic composition of the enterprise name, which distinguishes different enterprises, has changed into a "two-part style", or a place name+a trade name, such as "Xi'an Janssen"; Or trade name+business name, such as "Chunlan Air Conditioner"; Or business name+enterprise organization, such as "Haier Group". No matter what kind of "two-part style", business name is indispensable.

Therefore, under the condition of market economy, as the main form of identifying economic entities, enterprise names actually refer to trade names, which are also now called shop names. Only the trade name is the image element in the enterprise name, which can be protected by the exclusive right of name.

As we all know, the names of enterprises and their products have a direct impact on consumers' purchase. Therefore, every business operator, without exception, carefully designs the name of the enterprise and deeply realizes its role in competition. The words of Akio Morita, the founder of Sony, "take a loud name so as to arouse customers' good association and improve the popularity and competitiveness of products." To some extent, this sentence proves the importance of enterprise names.

The enterprise name with high generalization and strong attraction will have an impact on the visual stimulation and psychology of the public. A company name with unique design, easy to read and remember, and rich in art and image can quickly capture the public's vision, induce their strong interest and rich imagination, and make a deep impression. The name of an enterprise has a significant impact on establishing a good image of an enterprise. More questions about naming companies and enterprises can be searched online Second Brother 。