E-commerce company named Daquan 。 The theme shared by the second brother of the enterprise today is: nowadays, the number of e-commerce companies in China is growing in a straight line, which also leads to the increasingly fierce competition of e-commerce as a new industry. Therefore, if a company wants to stand out from many competitors, it cannot take a wrong step. The company name is the first step of the company strategy. A good e-commerce company name should not only sound good and remember well, but also have specific connotation, so that your company can be full of vitality. E-commerce Company Name: Tips and Precautions.
The name of the e-commerce company.
1. Praise the naming method.
In the name of commercial companies, mainly in the name of commercial companies, it truly reflects the reputation and product quality advantages of commercial companies, thus enhancing confidence, exerting pressure on competitors and giving the public a sense of trust. For example, the importance of Jincheng Arts and Crafts Association in Shanghai did not participate in the competition, such as Jincheng, Tangchi, Shanghai, Jingyi Glasses Commercial Company. Its importance lies in that commercial companies can pursue excellence in all aspects.
2: Identifies the naming method.
The trademark naming method is mainly based on real objects, highlighting the prominent characteristics of commercial companies. It is part of the world enterprise identity system. The famous black monkey hat shop put the black monkey wooden door into the shop, showing its historical tradition, while other hat shops are different.
3: Homophonic nomenclature.
This naming method seems to be accidental coincidence, with ulterior motives, which makes people have different interests. For example, Yu Pinghan, a boss, named the shop "Yu Conscience Drugstore", which is homophonic with "Conscience", making the public feel that it is sincere that the boss does not make money in business.
Notices for naming e-commerce companies.
First, we should strengthen the unity of the management company's enterprise name, brand and trademark.
Secondly, the symbol and recognition function should be strengthened to avoid repetition.
Third, pay attention to people and harmony, and strive to explore the cultural connotation of the company name when naming.
Fourth, pay attention to geographical location, and try to expand the historical potential of the company name when naming.
Fifth, pay attention to the weather, and strive for the connotation of the development era when naming.
6、 The company name is the symbol that the company distinguishes itself from the subject of civil conduct in other countries.
Misuse is prohibited. Non company enterprises shall not misuse the word "company".
Exclusivity. To some extent, only one company can use a specific registered name. Prohibiting similar enterprises from using the same or similar names is an important legal measure to protect industrial property rights, prevent unfair competition and prevent commercial fraud. The exclusive scope of names stipulated in the Regulations on the Administration of Enterprise Name Registration is very limited, that is, enterprises in the same industry may not have the same or similar names within the jurisdiction of the same registration authority.
Naming principles of electronic companies.
(1) The company name should take into account the universality of the world.
(2) The company name should be selected with a sense of the times. The name with a sense of the times has its own characteristics. It conforms to the trend of the times and can be quickly accepted by the public. (3) The company name should conform to the company's philosophy and service purpose, and be conducive to shaping the company's image.
(4) The company name should be Geely. For example, "Jinlilai" of Jinlilai Far East Development Co., Ltd. can initially be called "Golden Lion", because when the Golden Lion is expressed in some local social dialects, it means "losing Chinese gold". This is an unlucky taboo name, so changing "Golden Lion" to "Jinlilai" means that it will bring a lot of money to people's lives. Just imagine, who doesn't like to go through this target company, and who doesn't want to interact with it!
(5) The company name should have its own uniqueness. Personalized company names can avoid being similar to other company names, confuse public memory, and deepen the public's impression of the company. For example, the names of North Concept Group "Kaiyuan", Tiandi Express "Tiandi" and Lenovo Group "Lenovo" have unique personalities and are impressive.
(6) The name of the company should have extraordinary vitality, influence and vitality, which is shocking. For example, the "Stone" of Stone Group originates from the homonym of British stone, which means stone, and symbolizes the continuous influence of stone building on the high-tech frontier.
(7) The company name should be loud and catchy. For example, 'McDonald's' is loud and rhythmic, so we have strong communication power'. The consensus mechanism of the public is difficult to reach, because the name comparison is awkward and the sense of rhythm is not strong, which is not conducive to students' pronunciation and communication.
(8) The company name should be short and clear. With fewer words and strokes, it is easy to communicate information with consumers and remember them. At the same time, it can also arouse the imagination of the public, which is more meaningful. The ordinate in the figure represents the average recognition of the public and the company name, the abscissa represents the number of words in the company name, and the striped block in the figure represents the recognition. It can be seen from the figure that the number of words in a name has a certain impact on cognitive level. The fewer the words, the higher the recognition, that is, the shorter the name, the stronger the communication.
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