E-commerce company named Daquan 。 The theme shared by the second brother of the enterprise today is: nowadays, the number of e-commerce companies in China is growing in a straight line, which also leads to the increasingly fierce competition of e-commerce as a new industry. Therefore, if a company wants to stand out from many competitors, it cannot take a wrong step. The company name is the first step of the company strategy. A good e-commerce company name should not only sound good and remember well, but also have specific connotation, so that your company can be full of vitality. E-commerce Company Name: Tips and Precautions.

The name of the e-commerce company.

1. Praise the naming method.

The way to name a commercial company by boasting is mainly in the name of a commercial company, which realistically reflects the advantages of the reputation and product quality of the commercial company, so as to increase self-confidence, exert pressure on rivals and give the public a sense of trust. For example, in Shanghai, Jincheng Arts and Crafts Co., Ltd., its significance lies in its invulnerability in the competition. For example, Jincheng, Tangchi, and Shanghai Jingyi Glasses Commercial Company, its significance lies in that commercial companies can strive for excellence in all aspects.

2： Identifies the naming method.

The logo naming method is mainly based on the physical objects to highlight the prominent characteristics of commercial companies. It has developed into a part of the world's enterprise identity system. The famous black monkey hat shop is to make a wooden black monkey into a shop door to show its historical tradition and distinguish it from other hat shops.

3： Homophonic nomenclature.

It seems to be a coincidence that the name is chosen in this way. It has ulterior motives and makes people have different interests in reading it. For example, Yu Pinghan, a boss, named the store "Yu Conscience Pharmacy", which is homophonic with "Conscience" in pronunciation, making the public feel that the boss is sincere in doing business without making money.

Precautions for naming e-commerce companies.

First, we should strengthen the unity of the company's name, brand and trademark.

2、 The symbolic and recognition functions should be strengthened to avoid repetition.

Third, pay attention to people and harmony, and strive to explore the cultural connotation of the company name when naming.

Fourth, pay attention to geographical location, and strive to expand the historical potential of the company name when naming.

Fifth, pay attention to the weather and strive for the connotation of the development era when naming.

6、 The company name is a symbol that distinguishes the company from other civil subjects.

7、 False use is prohibited. Non company enterprises shall not falsely use the word "company".

8、 Exclusive effect. To a certain extent, only one company can use a specific registered name. Prohibiting companies with similar businesses from using the same or similar names is an important legal measure to protect industrial property rights, prevent unfair competition and prevent commercial fraud. The exclusive scope of names stipulated in the Regulations on the Administration of Enterprise Name Registration in China is quite limited, that is, enterprises in the same industry cannot have the same or similar names within the jurisdiction of the same registration authority.

Naming principles of electronic companies.

(1) The company name should consider the universality of the world.

(2) The choice of company name should have a sense of the times 。 The name with a sense of the times has its own characteristics. It conforms to the trend of the times and can be quickly accepted by the public. (3) The company name should conform to the company's philosophy and service purpose, and be conducive to shaping the company's image.

(4) The company name should be Geely 。 For example, Jinlilai 'of Jinlilai Far East Co., Ltd. was initially called "Golden Lion", because when the Golden Lion is expressed in some local dialects, it means "losing gold". This is an unlucky taboo name, so changing "Golden Lion" to "Jinlilai" means bringing a lot of money to people. Just imagine, who doesn't like this company, who doesn't want to associate with it!

(5) The company name should have its own uniqueness 。 A company name with personality can avoid being similar to other company names, avoid confusing the public's memory, and deepen the public's impression of the company. For example, the names "Beichen" of Beichen Group, "Tiandi" of Tiandi Express and "Lenovo" of Lenovo Group all have unique personality and are impressive.

(6) The company name should have extraordinary boldness, impact and boldness to shock people 。 For example, the "Stone" of Stone Group is taken from the homonym of English stone, which means stone, symbolizing the constant impact of Jianshi on the high-tech frontier.

(7) The company name should be loud and catchy 。 For example, 'McDonald's' is loud and rhythmic, so it has strong communication power'. It is difficult to reach consensus among the public because the name is awkward and the rhythm is not strong, which is not conducive to pronunciation and communication.

(8) The company name should be short and bright 。 The name has fewer words and strokes, which is convenient for exchanging information with consumers and facilitating consumers' memory. At the same time, it can also arouse the imagination of the public, and its meaning is more abundant. The ordinate in the figure represents the average cognition of the public and the company name, the abscissa represents the number of words in the company name, and the striped block in the figure represents the cognition. It can be seen from the figure that the number of words in a name has a certain impact on cognition. The fewer the number of words, the higher the recognition, that is, the shorter the name, the more communicative.

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