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Name of e-commerce company

Source: www.qierge.net Author: Qi Erge Time: 2022-10-09 13:29 Views: 2062

Name of e-commerce company 。 The theme shared by the editor today is:. Now in China, e-commerce companies are growing in a straight upward trend, which also leads to the growing competition in e-commerce, an emerging industry. Therefore, if a company wants to stand out from many competitors, it cannot take a wrong step. The company name is the first step of the company's strategy. A good e-commerce company name should not only sound and remember well, but also have specific connotation, so as to make its own company full of vitality.

E-commerce company naming skills and precautions

Naming skills of e-commerce companies

1： Boastful nomenclature

Using the method of boasting to name a business company is mainly to realistically reflect the advantages of the business company's reputation, product quality and other aspects in the name of the business company, increase confidence in yourself, exert pressure on opponents, and give the public a sense of trust. For example, Shanghai Jincheng Arts and Crafts Co., Ltd. means that it is invincible in the competition. Shanghai Jingyi Glasses Business Co., Ltd. means that the business company can strive for excellence in all aspects.

2： Sign Naming

The logo nomenclature is mainly based on the physical objects to highlight the distinctive features of business companies. Now it has developed into a part of CIS (Enterprise Identification System) in the world. The famous black monkey hat shop is to make a wooden black monkey into a shop door to show its historical tradition and distinguish it from other hat shops.

3： Homophonic nomenclature

Using this method to name it seems to be an accidental coincidence, but it is really intentional and interesting to read. For example, Yu Pinghan, a Shanghai boss, named the store "Yu Conscience Drugstore", which is just homophonic with "Conscience" in pronunciation, making the public feel that the boss is sincere in doing business without making money.

Precautions for naming e-commerce companies

1、 The unity of company naming, brand and trademark should be strengthened.

2、 Signification and identification functions shall be strengthened to avoid similarity.

3、 Pay attention to the harmony between people, and make efforts to explore the cultural connotation of the company name when naming.

4、 Focusing on geographical advantages, the company was committed to expanding the historical potential of its name when it was named.

5、 Pay attention to the time and devote to developing the era connotation of the company name when naming.

6、 The name of a company is a mark that distinguishes it from other civil subjects.

7、 False use is prohibited. Non company enterprises shall not falsely use the word "company".

8、 Exclusive effectiveness. To a certain extent, only one company can use a specific, registered name. It is an important legal measure to prohibit companies with similar businesses from using the same or similar names to protect industrial property rights, prevent unfair competition and prevent commercial fraud. The exclusive scope of names stipulated in the Regulations on the Administration of Enterprise Name Registration in China is quite limited, that is, enterprises in the same industry cannot have the same or similar names within the jurisdiction of the same registration authority.

Principles for naming electronic companies

(1) The company name should consider the universality of the world.

(2) The choice of company name should be contemporary. The name with a sense of the times is distinctive, in line with the trend of the times, and can be quickly accepted by the public.

(3) The company name should conform to the company's philosophy and service purpose, which will help to shape the company's image.

(4) The company name should be auspicious. For example, "Jinlilai" of Jinlilai Far East Co., Ltd. was originally called "Golden Lion". Considering that Golden Lion has the meaning of "gold losing" when expressed in some local dialects, which is an unlucky name that is taboo, "GOLDLION" was changed to "Jinlilai", which means that it will bring people wealth. Just imagine, who doesn't like such a company, and who is not willing to interact with it effectively!

(5) The company name should have its own uniqueness. The company name with personality can avoid being identical with other company names, so as to avoid confusing the public's memory and deepen the public's impression of the company. For example, the names of "Beichen" of Beichen Group, "Tiandi" of Tiandi Express, and "Lenovo" of Lenovo Group all have unique personality and make a deep impression.

(6) The name of the company should have extraordinary boldness, impact, boldness and shock. For example, the "Stone" of Stone Group, taken from the English homonym STONE, means stone, which symbolizes the continuous impact of solid stone on the cutting-edge of high-tech.

(7) The company name should be loud and easy to use. For example, the word "McDonald's" is loud and rhythmic, so it has great communication power. It is difficult to reach the consensus of the public because of its inarticulate name, weak sense of rhythm, unfavorable pronunciation effect and unfavorable communication.

(8) The name of the company shall be short and clear. With fewer words and strokes, names are easy to exchange information with consumers, facilitate consumers' memory, and at the same time arouse the imagination of the public, with richer meanings. The ordinate in the figure represents the average awareness of the public about the company name, the abscissa represents the number of words in the company name, and the striped square in the figure represents the awareness. It can be seen from the figure that the number of names has a certain impact on the degree of cognition. The fewer the number of words, the higher the degree of recognition, that is, the shorter the name, the more powerful it will be.