Name of e-commerce company 。 The theme shared by the editor today is:. Now in China, e-commerce companies are growing in a straight upward trend, which also leads to the growing competition in e-commerce, an emerging industry. Therefore, if a company wants to stand out from many competitors, it cannot take a wrong step. The company name is the first step of the company's strategy. A good e-commerce company name should not only sound and remember well, but also have specific connotation, so as to make its own company full of vitality.

Naming skills and precautions of e-commerce companies

Naming skills of e-commerce companies

1： Boastful nomenclature

Using the method of boasting to name, it is mainly realistic to reflect the advantages of business enterprise reputation, product service quality management and other aspects on the project name of e-commerce limited company, which can increase students' confidence, pressure opponents and give the public a sense of trust. For example, Shanghai Jincheng Arts and Crafts Co., Ltd. means that we are invincible in the competition, and Shanghai Jingyi Glasses Business Development Co., Ltd. means that business logistics companies can strive for excellence from all countries.

2： Sign Naming

The logo naming is mainly marked by physical objects, highlighting the outstanding characteristics of enterprises and enterprises. Now, it has developed into a part of the CIS (enterprise identity system) in the world. The famous black monkey hat shop is making a wooden black monkey door to show its historical tradition and distinguish it from other hat shops.

3： Homophonic nomenclature

In this way, the name seems to be accidental and coincidental, but actually people read it very interesting. For example, a boss in Shanghai called Yu Pinghan "Kangshi Drugstore", whose pronunciation is exactly the same as "having a conscience". Let the public feel the sincerity of the boss to do business without making money.

Precautions for naming e-commerce companies

First, we should strengthen the unity of the company's name, brand and trademark.

2、 The symbolic and identification system functions shall be strengthened to avoid similarities.

3、 Pay attention to the crowd and devote to digging the cultural heritage of the company name.

4、 Pay attention to the location advantage, and try to expand the historical potential of the company name when naming the company name.

5、 Pay attention to time and name, and devote to developing the connotation of company name.

The intransitive verb company name is a sign that the company is different from other civil subjects.

7、 False use is prohibited. The development of an enterprise that is not a company shall not be carried out by falsely using the word "company".

8、 Exclusive effect. To a certain extent, only one company can use a specific registered name. Preventing companies with similar businesses from using the same or similar names is an important legal measure to protect industrial property rights, prevent unfair competition and prevent commercial fraud. The exclusive scope of names stipulated in the Regulations on Registration of Enterprise Names is very limited, that is, within the jurisdiction of the same registration authority, enterprises in the same industry may not have the same or similar names.

Principles for naming electronic companies

(1) The company name should consider the versatility of the world.

(2) The choice of company name should be contemporary. The name with a sense of the times and its distinctive characteristics are in line with the development trend of the student era and can be quickly accepted by the public.

(3) The company name should conform to the company philosophy and service purpose, and help to shape the company image.

(4) The company name should be rich in Chinese auspicious culture. For example, the "Jinlilai" of Jinlilai Far East Development Co., Ltd. was originally called "Golden Lion". Considering that the expression of Golden Lion in some different local dialects has the meaning of "Jin Shu", which is an unlucky name to avoid taboos, the "GOLDLION" was changed to "Jinlilai", which means that it will bring economic wealth to people's lives. Just imagine that no one can not like such a company, and who is not willing to interact with it effectively!

(5) The company name should have its own uniqueness. A company name with personality can avoid being the same as other company names to avoid confusing the public's memory and deepening the public's impression of the company. For example, the names of Kaiyuan Group, "Kaiyuan", "Tiandi" expressed by the world, and Lenovo Group, "Lenovo", have unique personalities and are impressive.

(6) The company name should be extraordinary, influential, inspiring and shocking. For example, the "Stone" of Stone Group is a homophone derived from stone, meaning stone, which symbolizes that hard stone is constantly hitting the top of high-tech.

（7） The company name should be loud and catchy. For example, the words "McDonald's" are loud and rhythmic, so the communication is strong. It is difficult to convey names orally, with a weak sense of rhythm, poor pronunciation effect and bad communication, so it is difficult to reach social consensus.

(8) The company name should be short and clear. The name has fewer words and strokes, which is convenient for exchanging information with consumers and for consumers to remember. At the same time, it can arouse the imagination of the public and has more abundant meanings. The ordinate in the figure represents the average public awareness of the company name, the abscissa represents the number of words in the company name, and the striped block in the figure represents the awareness. It can be seen from the figure that the number of words in a name has a certain impact on cognitive level. The fewer words, the higher the degree of understanding, that is, the shorter the name, the more powerful.

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