What is the name of the sports company

What is the name of the sports company

In this era of brand management, trademark brand is particularly important. So how to name a trademark brand, what are the methods of trademark naming, and what are some precautions and taboos? The following article details the essence of brand trademark naming.

Collection of Brand Trademark Naming Methods

1. Enterprise Name Law

Is to name the enterprise as a product brand 。 For example, Philips Electric, Sony Electric, Sanyo Electric, and many automobile brands, food brands, KODAK film, IBM, 3M, Haier, Hisense, Chunlan, Midea, Marlboro, Rongshida, etc.

Foreign famous brands generally use abbreviations, such as IBM, 3M and NEC. They use abbreviations, that is, the first letter of each word of the company (enterprise) name is organized to form a new word, which is characterized by brevity, but cannot describe the characteristics of the enterprise.

The use of enterprise name method to name product brands is conducive to the formation of product brands and mutual promotion of enterprise brands, so as to effectively enhance the corporate image.

2. Title of brand trademark in regional law

It means that the product brand of the enterprise is linked with the place name, so that consumers can trust the region and then trust the product. The famous Tsingtao Beer is a product named after a place name. When people see the word "Qingdao", they will think of the magnificent scenery of the city "red tiles, yellow walls, green trees, blue sea and blue sky", which will enable consumers to identify with Tsingtao Beer on the basis of their identification with Qingdao.

Similarly, the rapid development of Mengniu brand dairy products is to use the abbreviation "Meng" in Inner Mongolia as an element of the enterprise brand. As long as consumers see the word "Meng", they will associate the spectacular scene of cattle and sheep seen in the wind blowing grass, and then trust Mengniu products. For another example, a kind of wine called "Ningxia Red" in the TV advertisement is a tonic wine brewed with Ningxia local medlar as raw material. Its brand is to highlight the origin to confirm the authenticity of this wine.

It can be seen that the distinctive regional names are linked with the enterprise products. The method of determining the brand is helpful to promote consumers' recognition of the brand with the help of regional accumulation. However, sometimes many enterprises name their enterprises or products by regions, which also leads to confusion.

3. Naming of Chinese and foreign brands and trademarks

It is the use of Chinese and letters or a combination of both to name the brand, so that consumers can feel more "foreign" about the product and promote product sales. For example, "TCL" means to use English letters alone; "Younger" brand means to use the transliteration of "YOUNGER" in English as a brand, adding "foreign flavor": "Hisense" in English is "High Sense" in the eyes of foreigners, meaning "high sensitivity, high definition", which has paved the way for products to be introduced to the world.

Similarly, foreign famous brands, such as PENTIUM, BMW, PANTEN Shampoo, SAFEGUARD, Apple Computer, Carrefour Supermarket, have achieved good results when they are translated into Chinese. There are also transliteration and free translation of brand names, such as Coca Cola, Pepsi, CLEAN&CLEAR, etc. The application of Chinese and foreign laws should be skillfully combined. It is forbidden to use foreign names for foreign purposes or for Chinese purposes. In particular, it is necessary to prevent the misuse of "foreign names", which may lead to boredom and even reaction among consumers.

4. Naming of personal name law brand trademarks

It refers to taking the names of celebrities, stars or enterprise initiators as product brands, making full use of the value contained in personal names, and promoting consumers to identify with products.

For example, the "Li Ning" brand is that Li Ning, the prince of gymnastics, has created a famous brand of Chinese sporting goods by using his own sports star effect. The world famous "Dell" computer is a brand named after the founder Dell. There are also "Wang Zhihe Sufu", "Zhang Xiaoquan Scissors", "Ford Motor", "Deng Yaping Sports Goods", "HP", "Jordan Sports Shoes", "Panasonic", "Honda Motor", etc. To name a brand with a person's name can improve the recognition rate.

5. Naming of target method brand trademark

It is to connect the brand with the target customers, so that the target customers will have a sense of identity. "Madam Oral Liquid" is a female blood enriching oral liquid produced by Madam Pharmaceutical. This brand makes consumers know that it is a nutritional supplement designed for married women as soon as they see this product;

Similarly, the "Prince Milk" brand immediately reminds people that it is a dairy product for children to consume, as well as "Goodbaby" stroller, "Wahaha" children's oral liquid, and "Goodbaby" children's food, which are also excellent brands of children's products;

The famous brand "Business Connect" has created a miracle of electronic products by pointing its target customers directly at the bosses who have made great achievements in the market. Using the goal method to name a brand has a powerful role in gaining consumer recognition.

6. Naming of brand trademark of image law

It refers to the use of animals, plants and natural landscapes to name brands. For example, the clothing of "Seven Wolves" gives people a wild and brave feeling, which reminds people of the classic plot of Dancing with Wolves: the "Holy Elephant" floor gives people a floor image that is difficult for elephants to trample on;

There are also "red eagles", "pandas", "leopards", "peonies", "green bamboos", etc. Using the image method to name a brand and using the image of animals and plants can make people associate and feel cordial, and improve cognitive speed.

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7. Naming of brand and trademark in value method

It is to name the brand with the concise language pursued by the enterprise, so that consumers can feel the values of the enterprise when they see the product brand. For example, Shanghai "Shengda" Network Development Co., Ltd. and Hunan "Yuanda" enterprises highlight the value pursuit of enterprise ambition. Fujian "Industrial Bank" embodies the value pursuit of "prosperity". The brand of "healthy people" in Wuhan highlights the enterprise pursuit of serving people's health. The brands of "Tongrentang" in Beijing and "Derrentang" in Sichuan highlight the pursuit of drugmakers to "cultivate benevolence and benefit the world". Therefore, using the value method to name a brand is of great significance for consumers to quickly feel the corporate values.

8. Brand and trademark naming in time-space method

It refers to taking the historical origins related to the product as the elements of product brand naming, so that consumers will have a genuine sense of identity for the product. The well-known "Daoguang 25th Five Year Plan" liquor was discovered in June 1996 when the old factory of Lingchuan Distillery was relocated, and four wooden wine lakes (ancient wine containers) were found buried underground in the 152 year old Daoguang Yisi era (AD 1845).

The State Administration of Cultural Heritage and Jinzhou Municipal People's Government have organized archaeologists and wine experts to identify that these tribute wines, which have been hidden in caves for a century and a half, are "rare and rare national treasures in the world". The enterprise then seized the cultural wealth endowed by history and named the new product wine blended with this wine "Daoguang Twenty five". "Wine is the fragrance of aging". As long as consumers see the "Twenty five Year Plan", they will have the feeling of drinking ancestral wine. Therefore, using the time-space method to determine the brand can quickly gain the favor of consumers by virtue of the profound connotation of the brand given by history.

9. Naming of digital brand trademark

It is to use numbers to name the brand, and to use people's associative effect on numbers to promote the characteristics of the brand. For example, the brand meaning of "Sanjiu Pharmaceutical" is "999", which is healthy and lasting, with a lasting career and a lasting friendship. "7-11" is the world's largest retailer and franchisor of convenience stores. There are 21000 convenience stores in North America and the Far East. The company uses "7-11" to name the enterprise, which means that it uses its own service features, which are popular with consumers from 7:00 a.m. to 11:00 p.m., launched in 1946. So far, it has become a world famous brand. There are also "001 Antenna", "555 Cigarettes", "505 Magic Bag", "Samsung Electronics", "Sany Heavy Industry", etc. The use of digital naming can enable consumers to enhance the differentiated recognition effect of brands.

10. Naming of brand trademark in efficacy method

It is to name the brand with the product efficacy, so that consumers can identify with the product efficacy through the brand. For example, "Brain Relaxation" is a brand of nutritional oral liquid that "strengthens the brain and improves intelligence": "Rejoice" shampoo, named after the product's commitment to let users have elegant and soft hair: "Kangchiling" and "Liubizhi" toothpaste, named after the toothpaste's prevention and treatment effect on teeth.

Using the efficacy method to name a brand can make consumers think of the function and effect of the product when they see the brand name. There are also "quick translation", "quick e-point", "easy to remember star", "Xieliting" and so on.

Key points and precautions of trademark naming

1. Try to be brief. For example, the trademark is called "Jiamei Lifenka" (or longer), which others cannot remember. It is better to have a name of two or three words, such as "Edford", which is relatively short and sounds fluent.

2. The name should not be too popular, such as "Andy Lau", "Jackie Chan" and other names, which have generally been registered or failed to pass.

3. Don't violate the national laws. "Beauty" and so on must not be passed. During this period of time, we have a nail selling company here. The preparation of the trademark "nail house" has been refuted, so these sensitive words should not be included in the trademark as far as possible.

4. This is a very important point. It should give people a sense of deja vu. For example, the name "Adeff" seems to have been heard somewhere. By the way, the famous aerosol pesticide "Scud" is produced by "Jiangsu Adeff Co., Ltd.", which makes our brand easier to remember, Customers often ask about the relationship between the company and "Scud Adford", which is called borrowing.

5. Try not to use a foreign name, because it should conform to our Chinese reading habits. For example, the name "Jiamei Lifenka" is hard to remember, stiff and hard to understand.

6. The trademark name must have a moral meaning. When the company is building its corporate culture, the trademark has clearly defined the moral meaning: "love" means boundless love. We should be a responsible and caring enterprise. "Virtue" means both integrity and talent. Our employees have both integrity and talent. The overall quality is high. "Happiness" means blessing the world. We are making orders around the world, and ultimately the reputation of the world, A company with "boundless love" and employees with "integrity and talent" can finally "bless the world". A good trademark can be remembered for a second, and it can never be forgotten at a glance. A bad trademark can make you forget it even though you have worked hard. Therefore, every enterprise that wants to become a big one should pay more attention to the brand name.

It is very common to start a company in the market economy, and there are many companies now. If there is a good name, the company will be more attractive and competitive in similar industries. The implied meaning of the company name must be better, and it is better to make people look more generous. Here are some company names that symbolize good atmosphere. I hope they will help you name the company.

Recommended company names with good atmosphere

A company name that means good atmosphere will give people a feeling that the company has more taste and products are more reliable, so it is good to give the company such a name. Here are some recommended names for your reference.

(Meifuju)

——Home Furnishing Company

As the name of a home furnishing company, "Ju" is a word that can reflect the characteristics of the industry. It is more appropriate to use it here. The words "Mei" and "Fu" look beautiful and auspicious. The overall meaning of the name "Meifuju" is very good. It can mean that the products of the home furnishing company are beautiful and can bring happiness to everyone.

(Yuchuang)

——Network technology company

What network technology companies need most is innovation, so the use of the word "innovation" to name reflects the needs of the industry very well, and the pronunciation is relatively loud. "Yu" refers to the universe and the world, giving people a more atmospheric feeling. "Yuchuang" can mean that the company is technologically advanced and world leading.

(Youcai)

——Education company

"Youcai" is homophonic with "Youcai", which is very suitable for educating such a talent discovery company, and has a very good moral. It can mean that the company can turn people into talented people. Literally, the words "You" and "Cai" are auspicious and suitable for the company.

(Yiruikang)

——Pharmaceutical companies

The three characters Yi, Rui and Kang are all very good and auspicious words, and the combination of them will give you a more auspicious feeling. Yihekang has the meaning of health and longevity, so it is more appropriate to use it in the name of a pharmaceutical company, which will make people feel that the company's drugs are safe and efficient.

(Yueang)

——Sporting Goods Company

The two words in the name "Yueang" are both grand, loud and powerful. "Yue" refers to pleasure, pleasing to the eye, happy and satisfied; "Ang" means to be confident and energetic. As the name of the sporting goods company, it means that the company's products are beautiful and can bring people good spirit.