Name list of sporting goods companies 。 Everyone wants to have a healthy body. Especially now after the epidemic, people's demand for health is more important than ever before. Sports companies provide many conveniences for people to keep fit. The business opportunities contained in the sports industry are also favored by many powerful bosses, and they begin to seek new names of sports companies to prepare for their own sports companies, Today, the second brother of the enterprise will recommend it to you who have dreams.
The sports company has a new name, which is very creative
The second brother of the enterprise is specialized in naming sports companies
1、 Creative naming methods of sports companies
1. Reflect the characteristics of sports. According to the different nature of the company's industry, the name of the company will be different. Then the sports company should highlight the characteristics of sports, and name a company related to sports, such as Reebok, which clearly highlights the characteristics of sports competition. "Sharp" has power, progress and transcendence, In addition, the pronunciation of the English name is very close to that of the English name, which is a rare top name, and the old Chinese "leap" brand also uses sports related words.
2. The sports industry has many famous athletes, such as Xu Haifeng, Zhou Jihong, Li Ning, Lou Yun, Ma Yanhong, Li Yuwei, Wu Xiaoxuan and other Olympic champions in China. Among them, Li Ning has opened a sports goods company in Li Ning, which was founded in 1990. After 20 years of exploration, it has gradually become the representative of China The international leading sports brand company has borrowed the name of Chinese Olympic champion to promote the company, which is a good form of naming.
3. The name of a sports company must be in line with the development of the times. Any company that does not consider the development of the times when naming must be eliminated by the times. Only when the name with a sense of the times is distinctive and in line with the trend of the times can it be quickly accepted by the public, which is a good thing for every company to consider when naming.
2、 New naming techniques for sports companies
1. Features: Novelty also means being unique, which can make customers feel very attractive at a glance. Therefore, when naming sports companies, they should have their own characteristics, so that consumers can remember them as new, which can be related to fitness, sports, and sports goods. For example, the name "Jianli Leopard" is more distinctive, which not only highlights the characteristics of fitness, but also is catchy to Lang Lang, It is also homonymous with sports drink "Jianlibao".
2. Named after the trend of the times: A fashionable and novel sports company cannot be named the same way as before. It adopts the old-fashioned and traditional way. Nowadays, the network is developing better and better, and people's thinking has also improved a lot. Therefore, it can be named according to modern trends, which can be more in line with young people's thinking and characteristics. For example, the name "Jian Jian Fa" is more innovative, and "Jian" and "Jian" are homonymous, But the different shapes will attract the attention of many young people, which also reflects the creativity of people today.
3. Combination of Chinese and English: Sports companies generally appeal to people of all ages and at all levels to participate in the fitness industry, and many foreigners are more fond of sports. Therefore, when choosing a name, using this method can not only attract many foreigners, but also help your company to upgrade to a higher level, and effectively avoid the phenomenon of duplicating the name of other companies, so that customers will feel new, But in this way, we need to pay attention to the meaning of English words.
The company name represents the image of the company. With important influence, will the name of a company leave a first impression on consumers? The first impression is very important. Consumers may fall in love with you at first sight, or they may sneer at you! Who founded the company does not want to become the industry leader, but the sporting goods industry is a very competitive industry, and there are countless companies of all sizes. If you want a share in the sporting goods industry, a good company name of 8950 is a key step! A good company name will add fuel to the flames and save much effort for promotion. The following website will introduce some knowledge about naming sports goods companies and provide some sports company names for your reference!
Steps of naming sporting goods company
The naming of professional sporting goods companies follows the following process: propose a plan! Evaluation selection! Test analysis and adjust decision!
1. Propose alternatives. People at the management level of the company are named according to the principle. First, collect the words or phrases that can describe the company or products, and use the "brainstorming method" to get a large number of candidate brand names
2！ Evaluation selection, evaluation! An important issue in screening company names is who will screen them! It is very important to organize a reasonable evaluation group. The members of the evaluation group should preferably include linguistics, psychology, aesthetics, sociology! In terms of marketing and other aspects, experts and company names should indicate the good business philosophy of the enterprise. Company names can include words or phrases related to the company's main products. Company names with negative image or meaning should not be chosen! From the perspective of long-term development. In order to enable the company 7637 to be extended in the future, the company name should be broad and not narrow.
3. Test analysis, experts' evaluation and screening of company name is not the last choice of company name! Consumers are the ultimate decision makers. Test score 9141 is a consumer survey of the selected scheme. So as to finally determine the company name. Can we usually use questionnaires to understand consumers' reactions to the company name?
4. Adjust the decision. If the result of the test analysis is that consumers do not agree with the company name being tested! So no matter how much the chief executive of 9631 companies or enterprises prefer this company name, they should consider renaming in 1924!
Naming principles of sporting goods companies
1. Implies beauty
For example, Anta sports, moral shoes are safe and comfortable
2。 Concise and clear
The name of an enterprise that is convenient to remember must not be a strange name. It will not be difficult for others to read and remember. For the convenience of the masses. Most enterprises use two words in their names, and a few 1901 use three words. Use 4 words individually. So 7272 company is named? It conforms to the Chinese word formation convention. It also conforms to the Chinese habit of naming. Such names and meanings are more straightforward and shallow, such as Pike, Hong7672 Xingerke, etc,
3。 Name has affinity
Good corporate names should not be taken too seriously! Not to give people a sense of exclusion, but to have an affinity! That is to say, people can feel close and reliable, or at least give people a sense of approachability,
4. Adapt to local conditions and customs
China has a vast territory and abundant resources. But the local conditions and customs of 8746 are different! Therefore, when naming the company, we must carefully understand and fully consider the historical geography of various places! Folk customs and other factors! Otherwise, your company's name will not stimulate customer demand. It will also leave a bad impression, have a considerable negative impact
5. Avoid similarity
Because many bosses in the industry have limited cultural level. Follow others in naming the company! Approximation to each other. There is nothing innovative at all, especially nowadays there are so many copycats and consumers with similar names will be very disgusted. I think your products are shoddy. Therefore, the company must have its own unique personality and connotation in order to effectively attract customers' attention,
Naming Skills of Sports Goods Company
(1) Special word nomenclature
There are two types of special characters: one is the customary characters in some industries! One is the words that have been formed in the long history of development in some industries, such as "Tang" in Chinese medicine stores, such as Tongrentang, Cai Tongdetang, and "Fang" in western medicine stores! For example, Huamei Pharmacy, etc., Western restaurants use the word "society"! Such as Huamei Western Restaurant! German University Western Restaurant, etc?
(2) Name combination method
For example, "Li Ning sporting goods", which everyone is familiar with, belongs to this kind of naming method.
(3) Homophonic nomenclature
It seems like a coincidence to use this method to name it! It's really an ulterior motive. It's interesting to read! For example, "Feathers are different" sporting goods. Consumers will think 2490 times about whether this company mainly sells badminton related products
(4) Catering to naming
The public's favorite auspicious words are used in the name of the company's stores to cater to customers' happiness seeking psychology and attract business.
(5) Boastful nomenclature
Use boastful methods to name! It is mainly to seek truth from facts and improve the company's reputation! The advantages of product quality and other aspects are reflected in the name of the company! Add confidence to yourself 6268! Put pressure on the opponent. Give the public a sense of trust, such as Shanghai Jincheng 4699 Arts and Crafts Society! The significance lies in that in the competition, they are like the golden city soup pool and can't be broken. Shanghai Jing2981 Yi Glasses Co., Ltd? The significance is that the company can keep improving from all aspects!
(6) Brand Naming
Brand naming generally means that after the company has created famous brand products, it uses its own brand name as the company name
