Creative naming of sports companies
Creative naming of sports companies 。 Brand naming is an art, but the quality of naming has a direct impact on product marketing and advertising activities. The good trademark name makes people immediately associate its performance, use, and desire to buy, and brings huge economic benefits to the enterprise, achieving the effect of "four or two to one thousand catties". However, at present, some trademarks with the same quantitative style and monotonous form follow the trend of foreign trademarks, which makes their own trademark naming lack vitality and has adverse effects on corporate image, advertising and publicity. How to name a trademark in a novel and unconventional way?
1、 The trademark name is consistent with the enterprise name
This is very, very important. The trademark name is consistent with the enterprise name, which is conducive to better reputation: because in this way, people can associate with the enterprise when they hear or see the trademark, and think of its trademark when they talk about the enterprise. However, the enterprise name is different from the trademark name, which is difficult to expand its popularity. Li Ning sporting goods company is named after "Li Ning" as the brand. When talking about Li Ning, people naturally think of sports and gymnastics prince, and then can contact sporting goods, so "Li Ning" has a firm foothold in China.
2、 Beautiful, easy to read and remember
A trademark must first have a pleasant name in order to make it popular and leave a good impression. The name should be consistent with the goods it represents, and be easy to read, understand, remember, and recognize. It is easy to be accepted and loved by the masses, and easy for enterprises to promote their own brands. The trademark "Wahaha" originates from a beautiful folk song in Xinjiang. "After drinking Wahaha, eating is delicious". Practice has proved that the naming of the trademark "Wahaha" adapts to children's understanding ability, with loud calls, harmonious phonology, easy to read and remember, and has a strong ideological influence and artistic appeal.
3、 Implicit meaning, moving with emotion
Trademark is not only the carrier of corporate culture, but also an important carrier of corporate image. Brand names and images attract customers with emotion, and buyers will be more. Such as Remy Martin Cognac: "When Remy Martin opens, good things come naturally"; Wanjiale Electrical Appliances: "Wanjiale, Lewanjia" and other brand names are unique.
4、 Pun homophonic, thought-provoking
A pun on the naming of a trademark is the best work of trademark naming. The pun is meaningful and thought-provoking; Some smart enterprises often use homonym in trademark naming, and use homonym to increase connotation. For example, "Gaitianli" is the homonym of "calcium Tianli", and "Gaizhonggai" is the homonym of "calcium in calcium".
5、 Letter combination, simple and lively
Looking at many commodities that are popular in the international market, it is not difficult to find that their trademarks are mostly in the alphabetic alphabet of the international common language, which is acceptable to the vast majority of people. They can say their names. They are simple letter combinations, and have no actual meaning. In this way, the phenomenon that is feasible in one country but taboo in other countries is avoided. For example, Switzerland's METILER Textile Co., Ltd. uses the strokes with the initial letter "M" as striped geometries. The shape looks like a folded striped cloth, and the interlacing treatment of stripes in different directions gives people the feeling of warp and weft weaving. The design fits the connotation of the company and the goods.
One word recommendation for the naming creativity of sports companies
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Recommended 2 words for the naming creativity of sports companies
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Creative naming of sports companies 3 words recommended
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