Nowadays, the times are changing day by day, people's pace of life is also accelerating, high-rise buildings in the city are scattered, and various construction engineering companies, large and small, also appear in people's vision. Building buildings and building roads, construction engineering companies have made great contributions to the change of the city's appearance. In addition, the construction of modern houses and residences cannot be separated from the participation of construction engineering companies. If you plan to establish a construction engineering company, how do you name it?

In fact, construction companies include a wide range of major construction projects, architectural decoration projects, landscape projects, earthwork projects, water and electricity installation projects, building decoration materials, etc. In any case, what needs to be built can be the contents of construction companies. How to name a construction company? Next, Shanruyi shares the naming method of the construction company.

Tips for naming construction companies

1. The name of the construction company should have its own uniqueness, and the name of the construction company should have its own uniqueness. The company name with personality can avoid being identical with other company names, so as to avoid confusing the public's memory and deepen the public's impression of the company. For example, the names of Lenovo Group, such as "Lenovo", have unique personality and are impressive.

2. Be good at self-expression and enhance self-confidence. This method can increase their confidence, put pressure on their opponents and strengthen the public's sense of trust. Such as "Giant Group", which gives people the feeling of being tall and powerful, and has strong strength.

3. Grasp people's psychology. People have the desire to explore new things and the mentality of seeking luck. Therefore, if we can grasp this point, it will have an unexpected effect.

4. Use numbers skillfully. This method is simple and easy for people to remember, recognize and spread, such as "Sanjiu Group", "Zhang Guang 101", "888 Restaurant", and combine the company name of Yi Ji.

5. The name of a construction company should conform to the company's philosophy and service purpose. The name of a construction company should not only be consistent with its business philosophy and activity identification, but also reflect the content of the company's philosophy, and should reflect the company's service purpose and commodity image, so that people can feel the company's business philosophy when they see or hear the company's name, and can have pleasant associations, Have a good opinion of the company. This helps the company establish a good image.

6. Be good at quoting classics. Borrowing classics is an artificial skill, which can make people have rich associations, nostalgia and emotional closeness. Of course, this method is conditional and suitable for serving intellectuals and upper class people.

7. Take fruit as bait. That is to let people see good "facts" first, such as "good child tutoring", and clearly tell parents that this result is "good child", which is exactly what parents want. Naturally, it is very popular. Naming skills directly affect the results.

8. The name of the construction company should be short and clear. The concise company name is easy to spread, concise and clear. It is not only easy to attract customers, greatly improve the communication power of the company name, but also can convey a wide range of meanings to consumers, which is conducive to brand association and communication desire. For example, the names of "Master Kang" and "Wangwang" are short and pithy, creating extraordinary benefits for enterprises.

Naming method of construction company

Naming of names of persons and places

Many other companies will name their companies according to the names of people or places. Because the names of people and places have special meanings, the names of companies and enterprises often named after people and places look simple and simple, but the names will be loud and generous, and the meanings are also very rich.

Welcome the law

The public's favorite auspicious words are used in the name of construction companies to cater to customers' happiness seeking psychology and attract business.

homophony

This method of naming a construction company seems to be accidental coincidence, but it is really intentional and interesting to read. For example, Yu Pinghan, a boss in Shanghai, named the store "Yu Conscience Drugstore", which sounds just like "Conscience", making the public feel that the boss is sincere in doing business without making money.

Markedness

The logo naming method is mainly based on the physical objects to highlight the remarkable characteristics of the enterprise. Now it has developed into part of the CIS (enterprise identification system) in the world. The famous black monkey hat shop is to make a wooden black monkey into a shop door to show its historical tradition and distinguish it from other hat shops.

Brand law

Generally, it means that after the company has created famous brand products, it uses its own brand name as the company name. For example, the former Lubao Gold Pen Factory in Shanghai and Shanghai Phoenix Bicycle Co., Ltd. both use their own brand products, "Lubao Gold Pen" and "Phoenix", to name their companies.

The name of a construction company is related to construction. The quality of such company's geomancy is the most important for them. In fact, the name of a company is also a matter of geomancy. It is also related to the long-term development of the company. Let's take a look at the taboos of naming a construction company.

Avoid sameness and approximation

It seems to be a common fault of Chinese people not to see others' good situation. If you choose the brand with three words, I will try to use two words like you to confuse consumers. Your name is "Bo Mi" and my name is "X Mi". If you are "Yikang", I will call you "Xkang": if you are "Seven Stars", I will become "X Star". The above is the same and similar technique of gentleness.

Avoid using slanted words

Trademark names are for consumers to call, and the popularization of words should be taken into account. However, it is regrettable that some trademarks also have some very serious problems in naming words.

Avoid using unlucky words

Unfortunate meaning is a big taboo in naming construction companies. Because it not only makes the owner of the name have bad associations, but more importantly, it will affect others' acceptance of the subject, whether the subject is a person, an enterprise, a commodity, or even politics.

Obscure meanings of taboo words

The implication is that the pronunciation is too profound for others to understand. It is like choosing an obscure word. Although the meaning is good, no one understands it. No matter how good the meaning is, it is meaningless.

Do not use polyphonic characters

The use of polyphonic characters in naming, just like the use of obscure characters, will bring great inconvenience to people's calls, and the implication itself is not clear enough. It is easier to feel at a loss when a name has two or more pronunciations after a polyphonic character.

Name reference of construction company

The name of a company is as profound as the name of a child. How do we name a construction company? Let's take a look at the naming reference of construction companies.

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