Now, no matter what industry, there are many commercial shops on the street, which can be described as "Eight Immortals Crossing the Sea"! However, throughout the dazzling variety of small stores, the naming of their stores generally has such phenomena as vulgar names, shallow artistic conception, mutual similarity, poor reputation communication effect, and unobvious consumption characteristics. Therefore, a good small store should not only pay attention to product quality and service level, but also make its own store name have certain cultural connotation and publicity effect to achieve non "name" Then, a "name" is amazing! Here, we will provide you with eight key points on how to name the signboard.
Eight key points of how to name signboards
Name the shop
1、 Easy to understand
Small shops generally face community residents, passers-by and other mass consumer groups, so when naming them, try to be easy to understand, and never speak words. If some bosses think that they are in the metal business, they add a word "Xin" to their names, while those in the wood business add a word "Mao". For the sake of luck, they write the word "Feng" as the traditional word "Feng". In this way, even if you do a good job in service quality and other aspects, because many customers can't easily identify your store name, it affects the spread of consumer reputation, and fails to effectively promote other potential customer groups. In addition, although the shop name is popular, it cannot be too vulgar.
2、 Catchy
The name of the store must be loud, catchy and easy to remember, so that it is easy to spread. To do this, we should not only pay attention to the charm and smoothness of the language, but also grasp the psychological and spiritual needs of consumers. Customers are generally easy to remember and willing to spread names that can resonate with customers' psychology, especially some more humorous A name with profound connotation. For example, some noodle shops are called "Face to Face", and some Chinese restaurants are called "Kitchen God". On the contrary, the name that makes people feel uncomfortable seems powerless.
3、 Should have consumption characteristics
The name of a small shop should not be ambiguous. It should not only pay attention to the key points of being easy to understand and catchy, but also reflect the consumption characteristics of the shop, including business items, business style, etc. For example, the name of a lamp store should let customers know that you sell lamps as soon as they see the store name. If you choose "Hero Lamps", there will be no "Brilliant Lamps" or "Bright Lamps", because "Brilliant" and "Bright" are easy to associate customers with "lamps", and "Hero" is not necessarily! Therefore, the name of the shop must be combined with the items you operate and the consumer groups you face, and cannot be called arbitrarily.
4、 Should be rich in cultural connotation
A product name must have rich and profound cultural connotation, and small stores are no exception! Only in this way can the quality level of the store owner be reflected and customers can easily accept it. Nowadays, many small stores, especially in terms of cultural heritage, are relatively lacking, which makes them more vulgar! There are many "Xiao Li clothing stores". In terms of giving cultural connotation to shop names, we must consider from many aspects and perspectives, such as historical and cultural origins, operating product characteristics, etc., such as the "freshness" of flower shops, the "fragrance" of restaurants, and the "beauty" of clothing stores. These are places where we explore cultural connotation, such as the "Hanmo Hall" selling stationery, and the "old tea drinkers" operating tea shops These names can reflect certain cultural heritage.
Name the shop
5、 Adapt to local conditions and customs
China has a vast land and abundant resources, but its local conditions and customs are different! Therefore, you must carefully understand and fully consider the local historical, geographical, customs and other factors when naming a store. Otherwise, your name will not stimulate customer demand, but will have a negative impact. I remember that someone once opened a restaurant named "Weizhongwei Pork Steamed Bun", but the business was cold because he did not know that there were a large number of Hui people living nearby, and the Hui people did not eat pork, which affected the business. Therefore, to choose a good store name, we should carefully weigh the factors of local conditions and customs.
6、 It should match the name
The name of a store should match the name with the reality, which means that there are three factors. One is to match your business project. For example, you open a clothing store, but others sound like a barber shop; The second is to match your business strength. Now many bosses are a little overbearing in the name of the store, while some are exaggerating, such as "XX First Store", "XX Authentic Store" and so on, which makes customers feel a bit fake. In addition, we must consider the store name, such as competitive environment, consumption capacity and other factors in combination with the actual situation of the local consumer market.
7、 Avoid similarity
Due to the limited cultural level of many shop owners in the industry, they have created many followers. They not only follow the trend in business, but also immediately open a fire disaster shop if they see someone else opening a hot pot shop to make money, and they also imitate others in the name of the shop. Some directly steal other people's shop names, which tend to be similar to many shop names on the street! Take the barber shop as an example: if others name it "Charming Hair Gallery", they will choose "Beautiful Hair Gallery"; if others choose "Youth Hair Gallery", they will choose "Elegant Hair Gallery". There is nothing innovative at all. Therefore, the name of the store must have its own unique personality and connotation in order to effectively attract customers' attention.
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