Many operators, even entrepreneurs, have already started to make preparations for the company's name before the establishment of the company. We must not ignore the importance of the company's name.
In foreign countries, many smart operators have already started in this regard. They try every means to cultivate and protect the brand "name", a new and important intangible asset.
Of course, there are only a few outstanding operators who can succeed in this field. But once the brand name is established, the related profits will be very considerable. A famous brand number can even sell very rare value.
Market research shows that 36% of brand names pose a serious threat to sales competitors. 12% of the brand names can help sales.
This shows from one side that entrepreneurs still have a lot to do in cultivating and establishing the selling point of the company's "name".
An amazing fact also shows that the company has devoted more and more energy and effort to this aspect: in the American business community, the average number of "name change" or "surname change" is at least 45 or more every year. The number of people forced to change their names is even less.
Through our research on the company name, we feel that:
The success of a company's strategy depends on its naming.
The success of sales strategy depends on the level of naming.
The success of advertising strategy depends on the skill of naming.
The success of trademark strategy depends on the skill of naming.
Therefore, it is safe to say that in today's society, the most important business planning and decision-making is to give companies and goods a good name.
For more information on the naming and verification of the company, please pay attention to the second brother of the company.
