The current education industry is very competitive. For a newly established education consulting company, if it wants to stand out from many competitors, it must choose its own brand. Therefore, the quality of the company's name is very important. Next, I'll check the name book of the education company with Shanruyi for reference.
Company name
Conventional method for naming education companies:
1. The name of training institutions should be 2-3 characters+education, such as Longwen Education, Mingshi Education, Excellence Education, Xueda Education, XRS Education and New Oriental Education.
2. It cannot be the name used by some training schools or institutions in the market.
3. It is catchy, fashion is easy to remember, has certain cultural heritage, and has annotations.
4. It is necessary to fully consider that the target population is parents of primary and secondary school students and primary and secondary school students.
5. The name shall consider the feasibility of trademark registration.
6. The name takes chain operation into consideration.
Taboo on naming education companies
Taboo on similarity and approximation
It seems to be a common fault of Chinese people not to see others' good situation. If you choose the brand with three words, I will try to use two words like you to confuse consumers. Your name is "Bo Mi" and my name is "X Mi". If you are "Yikang", I will call you "Xkang". If you are "Seven Stars", I will become "X Stars". Some people even have a homonym with you, but the effect is counterproductive.
Taboo on obscure meaning
The implication is that the pronunciation is too profound for others to understand. It is like choosing an obscure word. Although the meaning is good, no one understands it. No matter how good the meaning is, it is meaningless.
Avoid using obscure words
Trademark names are for consumers to call, and should have taken into account the popularity of words. Some people use obscure words to name because they think that whether they can get a good name depends on whether they can get a good word. Therefore, when it comes to naming, the first thing I think of is to turn to the Kangxi Dictionary. However, the actual situation is just the opposite.
Taboo on polyphony
It is easier to feel at a loss when a name has two or more pronunciations. Of course, it does not mean that polyphonic characters should not be used in naming. But at least make sure that others can determine its pronunciation, so as not to mispronounce it.
The company name is ill intended
For example, you happen to be engaged in the manufacturing and selling of cosmetics, so you are dreaming. Want to register "Hailuoying" as a trademark and let consumers purchase by name. Then you may enter the Trademark Office with pleasure but fail! Because the word "heroin" is not only homonymous but also synonymous with drugs, it has obviously violated the so-called good customs.
Use an unlucky name
Unfortunate meaning is a big taboo in business naming. Because it not only makes the owner of the name have bad associations, but more importantly, it will affect others' acceptance of the subject, whether the subject is a person, an enterprise, a commodity, or even politics.
For more company naming information, please follow the second brother
