Since we are a company, of course, honesty is the first, so we use the fifth "need" divination in the Book of Changes: Youfu (honesty), Guangheng (honesty), Zhenji, and benefit Dachuan. The divination needed is the upper part of the ridge and the lower part. The ridge is the water, representing the cloud and the sky. It looks like clouds gathering in the sky. When it rains, it means "need to wait". It was really hard when we started, but we should always remind ourselves to remember our original intention. Honesty, patience and steadfastness will surely bring us something.

A Complete List of Naming Methods for Lubricant Companies

1. Adapt to the consumer market environment

A product with accurate market positioning will face a highly segmented target market. Therefore, we should deeply understand the geographical environment, customs and habits of the consumer market. If the product name conflicts with any factor in the market environment, it will lead to "miscarriage".

2. Simple, clear and catchy

The common requirement of product naming is that it is easy to remember and catchy, which is conducive to wide dissemination among consumers. If some product names write the word "Feng" into the traditional "Feng", most consumers will not recognize it at all, so it is naturally difficult to spread. In addition, the name can be "popular" but not too "vulgar". For example, some popular names that do not match lubricating oil need not be considered.

3. Highlight the selling points of the product

Such a company name can reflect the product category attribute or industry attribute, imply the target group, and reveal the product name of the new category. It is even more marketable than direct selling.

4. Name with the effect consumers expect

Namely, it is named according to the main performance and function of the product itself. For example, Castrol's Viscous Treasure, with its high viscosity, can effectively prevent old vehicles from turning on the red light and wear-resistant Treasure, has added anti-wear additives, making the anti-wear effect of lubricating oil outstanding; For example, Conoco lubricants all use hydrogenated base oil, which has fast power lift and uses the name of Chaoli. This naming method highlights the performance and use of the product, and comes straight to the point. It is convenient for consumers to understand the essence of the product, speed up the cognitive process, and meet consumers' psychological requirements for product practicality.

The name of a company, like the name of a person, belongs to the category of culture. Corporate culture is a kind of fresh culture, a culture of rapid growth, a culture of flexibility, and a culture of keeping pace with the times.

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