Name of refrigeration equipment company 。 Before the development of artificial freezing, people knew to use natural ice and snow to maintain low temperature conditions with simple equipment, that is, to use natural cold sources. China used natural ice to preserve food about 3000 years ago, and the Book of Songs in the 7th century BC used natural ice to collect, store and use food. Refrigeration technology is an ancient technology, and today's refrigeration equipment is derived from its development. Many people choose to set up refrigeration equipment companies because of the hot market of refrigeration equipment. Today, Naming.com will briefly introduce the name knowledge of refrigeration equipment companies.
Name of refrigeration equipment company
Elements of naming a refrigeration equipment company
The name of the company should be customized for enterprises. Easy to remember and catchy, creative and unique, strongly attract your customers. The naming of a company should be an expression of corporate culture and quality. A good name is a living advertisement and a must kill skill for enterprises to take the lead.
Element 1: circulation of five elements. Both corporate brand names and personal brands, both in Chinese and English, have mathematical and symbolic meanings. All of them have the four laws of birth, restriction, control and transformation as described by Taoism. Whether words circulate is the key.
Element 2: pattern is the root. The five elements of the enterprise name or brand name must be the same as the person in charge of the enterprise. If they are different, the enterprise will be difficult to operate and make profits. If the five elements of the shop name are opposite to the legal person pattern, there will be more danger. The decline of the rich, the collapse of emerging enterprises, and the difficulties of large enterprises are mostly related to this.
Element 3: The logo of the enterprise is shaped. Triangle is called "sharp angle" in environmental science. A straight line running through the logo is called "piercing heart". The use of sharp logo undoubtedly adds sharp angle to the enterprise artificially. The bad image makes the enterprise development unstable, and the competitiveness of the enterprise will go wrong.
Element 4: Words should be mutually generated. Each character has five lines. The better choice is to use the words in the front to generate the words in the back. The development will be more and more smooth.
Element 5: selection of industry colors. For example, for the real estate industry, the suitable color is yellow, fire soil, and red.
Element 6: The hexagram is famous and auspicious. Both Chinese characters and English have their mathematical and symbolic meanings.
Element 7: image and meaning cannot be lost.
Element 8: typeface cathode. The font can be divided into explicit and implicit levels. The surface is not auspicious enough. It needs to be analyzed by word splitting to achieve both internal and external improvement.
Element 9: Brand strategic planning. Multi brand strategy, single brand strategy, endorsement brand strategy, sub brand strategy, enterprises of different stages and sizes will have different models.
Element 10: brand positioning. Four steps: 1. Analyze the industry environment; 2. Looking for the concept of separation; 3. Find support points; 4. Communication and application.
Element 11: Brand identity. 1. Concise and clear; 2. Rich connotation; 3. Strong visual impact; 4. It has the characteristics of the times; 5. It has cultural connotation.
Element 12: Brand integration and communication. 1. Advertising media strategy; 2. Market vividness; 3. Public relations activities; 4. Soft publicity; 5. Relationship marketing.
Name of refrigeration equipment company
Common methods for naming refrigeration equipment companies
1. They are famous companies such as Changjiang Company, Huanghe Group Company, Taishan Group Company, Jialing Motorcycle Company, Zhujiang Group Company, Zhangjiajie Tourism Company, E'Hori Mineral Beverage Company, etc. Such names are common in Chinese companies.
2. The company name is auspicious and popular. For example, Nanjing Panda Electronics Group Company, Monkey King Electric Welding Company, Chunlan Group Company, Pegasus Monosodium Glutamate Company, Hongmei Camera Factory, Jinlu Group Company, Haima Furniture Store, etc.
3. Select the word Fugui Lipai as the company name. The company's name is divided into two parts: implicit and straightforward. The frank company names include Jinlilai, Yinlilai, Fushen, Fuguiniao Shoes, Altman Computer, Resort, Emperor Hotel, etc., all of which are trying to show their outstanding performance. Implicitly, there are Hongdu Film Company, New Era Guangsha, Tianlong Sofa Factory, Giant Tree Clothing Company, Gaoya Silk Weaving Co., Ltd., etc.
4. The company name is a name with strong traditional commercial taste. In the past, it was even more popular in China. For example, Yuanfeng Securities No., Daqing Yuan Securities No., Fukang Bank, Shunkang Bank, HSBC Bank, Ruikangsheng Pigment No., etc. Such company names are mostly composed of Chinese characters of Geely, which has the meaning of operating and producing Geely.
5. Although some companies use modern names as their company names, they should choose modern names in combination with the trend of the times and the aesthetic tastes of modern customers. Such a name generally gives people a western-style feeling, with the taste of commodities and interest. For example, Beijing Yansha Mall, SEG Mall, Parkson Group, Xiehe Group, Kids II Fareast Beauty Salon, Haiyun Bodybuilding Center, Orise Cosmetics Co., Ltd., Meijia Purifying Cosmetics Co., Ltd., etc. It can be seen that the number of company names that seek foreign language ambiguity by referring to foreign language translation sounds is increasing. Many names only pay attention to the ostentatious meaning of the words, which is composed of several words with modern meaning. They don't pay attention to the meaning of the name. The name of such a company will eventually lose its cultural significance and become a symbol.
Name of refrigeration equipment company
Taboos for naming refrigeration equipment companies
1. The name of the company is taboo. The implication is that the pronunciation is too profound for others to understand. It is like choosing an obscure word. Although the meaning is good, no one understands it. No matter how good the meaning is, it is meaningless.
2. It is forbidden to name a company in the same way: it seems to be a common fault of Chinese people not to see the good situation of others. If you choose the brand with three words, I will try to use two words like you to confuse consumers. Your name is "Bo Mi" and my name is "X Mi". If you are "Yikang", I will call you "Xkang". If you are "Seven Stars", I will become "X Stars". Some people even have a homonym with you. In fact, the effect is counterproductive.
3. The name of a company should not be polysyllabic: it is easier for people to feel at a loss when the name has two or more pronunciations. Of course, it does not mean that polysyllabic characters cannot be used for naming. But at least make sure that others can determine its pronunciation, so as not to mispronounce it.
4. Unfortunate: Unfortunate meaning is a big taboo for business naming. Because it not only makes the owner of the name have bad associations, but more importantly, it will affect others' acceptance of the subject, whether the subject is a person, an enterprise, or a commodity. It is said that there was a sales war between "brandy" (France) and "whisky" (Britain) in Hong Kong. As a result, more than four million bottles of "brandy" were sold, while only 100000 bottles of "whisky" were sold, which is only a fraction of "brandy". After investigation and analysis, the problem lies in the Chinese translation of "whisky". Even a warrior should not be afraid. Who is willing to buy it?
5. Partial characters: trademark names are for consumers to call, and should have taken into account the popularity of words. Some people use obscure words to name because they think that whether they can get a good name depends on whether they can get a good word. Therefore, when it comes to naming, the first thing I think of is to turn to the Kangxi Dictionary. However, the actual situation is just the opposite.
The above introduction to the naming of refrigeration equipment companies is expected to help everyone. Thank you for your patience. If you have any questions about company naming, enterprise naming, brand naming, etc., you can contact us!
