With the improvement of human cultural level and the increasingly extensive business contacts, people are paying more attention to names. Whether an individual, enterprise or product is named well, it will produce an invisible charm. Indeed, a good name can always arouse people's good associations and encourage the owner. A good name can add strength to you, give you auspicious hints and guidance, give you confidence and help you succeed. For example, Andy Lau (famous in China), Yang Lan (great waves, enterprising spirit), Zhang Yimou (art, first planning), Jackie Chan (of course, Chinese people want Jackie Chan).
Enterprises with a good name and products with a good brand are recognized as "intangible" assets in the world. Sony, a world-famous company, takes advantage of the cornucopia of "fame" to buy a cassette recorder made in Shanghai for only 37 dollars per set and affix its own trademark, which can sell for more than 80 dollars per set. The trademark "Coca Cola", the "big cell" of the world's beverage industry, is worth up to 3 billion US dollars, accounting for three quarters of the company's total assets. If the name is bad, the result will be different. Once upon a time, there was a man named Nengbaicai in a county. He was knowledgeable, knowledgeable, and good at bookkeeping and financial management. However, companies and firms did not dare to use him, because his name was homophonic for "able to make money". Businessmen, with the sole purpose of getting rich and gathering wealth, are very taboo against the accountant who "can break the fortune". Therefore, although there is a genius in this public belly, the name is not good, and it is difficult to achieve the ambition of beauty in the end, and they hold a lifelong grudge. Another businessman, Quan Peiguang, although he was very proficient in the business of small profits, quick turnover and making money with harmony, the homonym of his name "full loss" caused people's various associations and suspicions, which affected his business. Finally, it became increasingly difficult to maintain, and he really made a mess of losses. In Hong Kong, there was a sales war between "brandy" (made in France) and "whisky" (made in Britain). The result is that four million bottles of "brandy" have been sold, but only more than 100000 bottles of "whisky" have been sold, which is only a fraction of "brandy". In terms of quality, "whisky" is not inferior to "brandy", so why did "whisky" fail? After analysis, the problem lies in the Chinese translation of "whisky". Even Weishi is afraid of "whisky". Who dares to buy it? Then look at "Brandy", which is full of poetic and picturesque, and what a lovely name! It can be seen that the name is not only a symbol, but also has the moral of thought, the cultural background, the existence of ideals, and the display of individual and enterprise strength behind it.
Although the success of a career does not depend entirely on the quality of the name, the name is undoubtedly an important factor affecting the development of the career.
A thousand gold is easy to get, but a good name is hard to get.
What is a good name? It can be summarized in eight words: novel, elegant, implicit and loud.
Novelty means being unique and unique.
Elegance means being respectable in view, amiable in reading, cute in calling, and delicious in taste.
Implicitness means profound artistic conception and rich connotation.
Loudness is pleasing to the ear, smooth to the mouth, and eye-catching.
Good name is important, the key is planning. Naming is a new art discipline, which is the comprehensive essence of psychology, sociology, history, linguistics, phonology, marketing, philosophy and natural science. It is an important symbol of social civilization progress and cultural level improvement. Good name comes from ingenuity, not from general propaganda. As a professional naming expert, you should have a deep understanding of geography, literature, art, politics, economy, foreign languages, Yi Li, and even slang and witticisms. Otherwise, it is difficult to devise a good name. Shengbao once offered a million "Shen Lai Pen" to recruit talents from all over the world to name the enterprise, which is enough to illustrate the importance of good name and the difficulty of planning. After years of dedicated study, research and cultivation, I believe that the name planning of enterprise products should focus on creativity, uniqueness, artistry, regionalism and internationalism according to industry characteristics, product performance and use, The principles of Chinese characters and aesthetics should be integrated; Name planning should also pay attention to family name, gender, aesthetics, virtue, image, psychology, zodiac, social interaction, pronunciation, meaning, font and many other aspects. Only through comprehensive analysis and proper positioning can a unique, easy to identify, easy to spread, good name conducive to the development of individuals, enterprises and products be brewed, and a world famous brand can be created based on culture.
The development of national economy has led to the prosperity of culture, which has injected new vitality into economic development. Today's simple talk about names and planning is intended to promote national culture, spread the art of names, purify the language environment, and create famous brands.
The above is the name of the company that the second brother of the enterprise summarized for you. If you have any confusion about naming, you can come to the second brother of the enterprise. The second brother of the enterprise can not only give you a nice name, but also solve the problem of subsequent renaming. If you are interested, you can follow the WeChat official account: qierge222.
