Name is wealth. Especially on the Internet, name is your most valuable asset, which is the main difference between the Internet and the real world.
The prerequisite for company naming skills is to collect the company names that have been registered in the same industry, because many times you will find that the name you have thought of has already been registered.
1. The name should be concise
Don't deliberately modify the name of the company, try to make it simple and clear. You should know that only large companies and enterprises can name deeply, and small companies can only win their own market share. It is unclear why a mysterious name is given.
Conciseness does not mean that the length of a word is short. Simple names repeat only a few letters of the alphabet. For example, although Coca Cola has 8 letters, it only uses 4 letters.
The simple name is easy to spread, concise and clear at a glance. It is easy to attract customers, greatly improving the possibility of people passing the name by word of mouth, and can also convey a wide range of meanings to consumers, which is conducive to brand association and communication desire.
It is convenient to choose a domain name for website construction!
2. The shorter the name and domain name, the better
The net name and domain name should be entered into the computer, so they should be short and easy to spell. In fact, all brand names should not be complicated and hard to remember. The words, syllables and letters of brand names are valuable. When you can find short words, you should not use long words.
For example, 3D Interactive Multiplayer is very popular in the media. Why didn't it succeed in the market? The reason is that its name is long and complex. It can almost be called the "worst name ever" together with the world's first personal computer, MITS Altair8800. Even though its price was reduced later, people still think that this 3D machine is a professional game machine, not a mainstream product.
A simple name can achieve the effect of brevity, which helps to improve consumers' cognitive ability of the brand. Motorola simplified its trademark from Motorola to Moto for this reason. Similarly, in addition to changing its name to "Amoi", Amoisonic also changed its English trademark to Amoi
3. The name should be related to the industry
A successful name should be able to describe some important performance of the product, or imply some essential characteristics of the product category, thus strengthening the product positioning.
They can make consumers feel the benefits of products through their names, and their effects are more attractive.
4. Take a name of sustainable development.
A bad name may directly affect the future business development of your company. For example, if someone invests in a private radio station, the name is also called XX Radio Station, but after the company continues to grow and develop, it wants to set up a television station, and the name "XX Radio Station Company" completely limits his continued development. Or you started a food store called "Yummy". Later, you become richer and want to invest in real estate business, but who likes to live in the house of "Yummy" real estate.
Don't use fashionable words or some temporal nouns as the name of your company.
5. The name should be unique
Brand recognition is closely related to whether the name is unique and different. Ideas expressed in new ways often attract us to listen carefully.
Completely created new words, such as Xerox, Kodak, Exxon, are short, powerful, distinctive and easy to remember.
The most common way is to use strange metaphors. This simple method can make you associate one image with another and increase your attention.
6. The name must be readable
Only a catchy trademark can leave a deep impression on consumers. To avoid bad pronunciation, strange and awkward words, try to use familiar, easy to read words to name.
Some people use symbols larger than their names as trademarks, while others use some fonts to express the characteristics they think brands should have, emphasizing the characteristics of trademarks while ignoring whether trademarks are easy to pronounce. Some people choose difficult fonts, and easy identification is the most important factor to consider when choosing a trademark.
7. The name of the enterprise should be auspicious!
The first purpose of running an enterprise is to make profits!
The above is the name of the company that the second brother of the enterprise summarized for you. If you have any confusion about naming, you can come to the second brother of the enterprise. The second brother of the enterprise can not only give you a nice name, but also solve the problem of subsequent renaming. If you are interested, you can follow the WeChat official account: qierge222.
