If you still have many names for your company but none of them can pass, don't worry. I'll teach you some common company naming methods.
1. Moral Naming
The core of the moral naming method mainly focuses on the meaning of the enterprise name, and most of them use words with beautiful meanings, such as Xiang, Kang, Fu, Tai, Heng, Xing, Qing, He, Fu, De, Long, etc. For example, Beijing's "Quanjude" roast duck and Shanghai's "Laofengxiang" silver tower are all used with these auspicious and beautiful words. In the long-term naming process, there are also some industry habits that have gradually formed, such as the pharmacy uses "Ren" and "Tang", "Tongrentang", "Huairentang", etc.
2. Alias and colloquial nomenclature
In the long-term business process, many enterprises have high social influence and have formed their own brands imperceptibly, although they do not have formal and clear trademarks and brand logos. These brands are mostly colloquial sayings, but also have aliases and nicknames. Although these brands do not have specific brand logos, they also have the role of brands due to the wide influence of these colloquial nicknames. Therefore, operators simply take this as a name to expand their influence. For example, Tianjin "Goubuli" steamed bun, Shaanxi "Laosunjia" beef and mutton steamed bun, Shaanxi "Pingwa" barbecue, "Daniang dumplings", etc.
The expert of Ruimingxuan Zhouyi Naming Hall said: "These alias sayings are close to life, very kind and natural, spread quickly and widely, have great social influence and strong vitality, and have many effects that cannot be matched by names.".
3. Phonological nomenclature
The phonological nomenclature is mainly from the perspective of phonology. This method will judge the quality of the company name according to the pronunciation, without considering other factors. The most famous representative is "CocaCola". "CocaCola" is the word Cock (cock) and Cold (cold). Each of them changes a letter, and k and d become a. "CocaCola" itself has no meaning, but its letter structure is very interesting. It is not only easy to spell, but also easy to remember. You can remember the name once. The biggest feature of the name change of "CocoCola" is that it does not pay attention to the meaning, but only pays attention to the loud pronunciation, which is easy to read and remember. As a result, this highly personalized and creative name has now spread all over the world.
4. Nomenclature of names of persons and places
Many other companies will name their companies according to the names of people or places. Because the names of people and places have special meanings, the names of companies and enterprises often named after people and places look simple and simple, but the names will be loud and generous, and the meanings are also very rich.
There are also many names of such companies. Li Jiacheng's "Changjiang Group", "Qingdao Beer", "Yanjing Beer", "Fenjiu" and "Maotai" are named after the place names. The company names named according to the names of people include "Pockmarked Wang" scissors, "Zhang Hengchun" pharmacy, etc.
5. Nomenclature of functional characteristics
Many companies name companies or products according to their characteristics. This naming method is direct and clear, so that people can understand the functions and features of the company or products at a glance. For example, "Ganmaotong" and "Changyanning", these names are simple and clear, easy to read and remember, and easy to build excellent brands.
6. Naming of raw materials
The naming of raw materials refers to the naming of raw materials of products, which is a special naming method characterized by unique personality and eye-catching. There are many companies and products named like this, and the most famous one is "Wuliangye". "Wuliangye" is a famous liquor brand in China. It is brewed from five kinds of grains, namely sorghum, corn, wheat, rice and glutinous rice, so it is called "Wuliangye".
7. Trademark Naming
The trademark naming method is to name the original company name according to the trademark. This kind of nomenclature is mostly due to the fact that the popularity and social influence of trademark brands greatly exceed the enterprises themselves. For the better development of the enterprise, the trademark name gradually replaces the original company name. For example, "Robust" is one of the top ten beverage enterprises in China. However, "Robust" was originally a brand name rather than a company name. Most people do not know the manufacturer of "Robust". The property of "Robust" is "Today" Group, and few people know "Today" as the name of the enterprise, while "Robust" is almost known by all households. In 1999, "Today" Group changed its name to "Robust" Group. This is the trademark naming method. Generally, the trademark naming method is used to name an enterprise with a trademark in order to expand its influence because the influence of a brand of the enterprise greatly exceeds that of the enterprise itself.
The above is the name of the company that the second brother of the enterprise summarized for you. If you have any confusion about naming, you can come to the second brother of the enterprise. The second brother of the enterprise can not only give you a nice name, but also solve the problem of subsequent renaming. If you are interested, you can follow the WeChat official account: qierge222.
