When it comes to naming, everyone is no stranger. For example, to name a child, sometimes it is difficult to make a decision even after thinking about it for several days and nights. I always hope to come up with a name that is good in all aspects and give it to my child. It is also the same reason for businesses to name their own company trademarks, and it is even more difficult, because it can also be repeated for children, and trademark names can not only be repeated, similar to others, but also lose their own significance, so many businesses are often confused about the name of a trade mark. Based on my own experience in the intellectual property industry, here are some practical suggestions on trademark naming from several aspects for your reference.

What are the principles of trademark naming?

1. It means healthy and upward

The content of trademark names must be healthy, and no vulgar names can be used. Unhealthy names not only cannot pass the trademark examination, but also are difficult to be accepted by consumers, so it is difficult for businesses to open their own markets.

2. Easy to understand and adaptable

When naming a trademark, it is necessary to consider whether the name is simple and easy to understand from the font, pronunciation, meaning and other aspects of the name, and whether it can make consumers clear and resonate at a glance. A brand name that can resonate with consumers is easier to promote. At the same time, it is also necessary to consider that the products should promote the customs, language habits and religious beliefs of ethnic groups in the region, and the overall coordination of applicable places.

3. Novelty and strong markedness

Try to be as novel as possible, so that people can remember or leave a deep impression at a glance. Such brand names will carry their own traffic, and avoid using names with high repetition rate in the streets and lanes. It is difficult to form their own brand with vulgar names.

4. Symbolic and artistic

According to the Trademark Law, trademarks cannot directly represent the quality, main raw materials, functions, uses and other characteristics of goods, nor can they be exaggerated or deceptive. But when naming, it is better not to deviate from the fundamental attributes of the commodity. It cannot be direct, but it should also indirectly reflect the good characteristics of the commodity, which implies beauty and artistic flavor. For example, the "lark" brand electronic piano, lark, symbolizes the beautiful sound of lark birds.

5. Good for advertising

It is convenient for writing, calling, advertising language and even advertising media. In fact, if the above four aspects are achieved, the fifth point can be basically met, which is conducive to advertising.

Based on these principles, what are the methods of trademark naming?

1. It can take the font size or abbreviation in the enterprise name.

For example, Haier, Hisense, Rongshida, IBM, etc.

2. Can skillfully use the combination of Chinese and foreign.

For example, Hisense's English is HiSense, which in the eyes of foreigners means "high sensitivity and high definition", which has paved the way for its products to be introduced to the world from the very beginning. In addition, the brand Younger is actually a combination of English and foreign languages to highlight high-end quality. However, the method of combining Chinese and foreign should be skillfully combined, and the "foreign names" should not be used indiscriminately to make consumers feel disgusted.

3. You can directly use a person's name, such as the name of the founder, but not the name of a celebrity star.

Dell computers use the name of the founder Dell to name the brand, as well as Honda, Panasonic, Ford, etc., but pay attention not to use celebrities or stars. The new trademark law does not allow the use of names like big name celebrities to register trademarks.

4. Naming is considered from the perspective of target usage.

It refers to the customer groups of the brand products that we want to create. We name them directly based on the common characteristics of the target customer groups, which makes it easier to resonate with customers, such as Wahaha, Goodbaby, Pregnant Baby, Taitaile, etc.

5. Consider using plants, natural landscapes or animals for naming.

With the help of the images of animals and plants or natural landscapes, customers can associate with them, and then have a good impression on them, so as to quickly obtain customer satisfaction. For example, Prince Frog, Cat Rabbit, Holy Elephant, Peony, etc.

6. You can use the business philosophy of the enterprise to consider naming.

Concentrate the enterprise's values and business philosophy to form a brand name. When customers see the brand name, they can associate it with the enterprise's value pursuit, and then resonate with customers. For example, Yuanda, Shanda, Xingye, Jianmin, Tongrentang, etc.

7. Naming can be considered from the aspect of highlighting the long history.

The product has a deep historical origin and can quickly gain customer recognition. For example, Daoguang Twenty five is a typical example. Wine is old and fragrant. As long as customers see Daoguang Twenty five, they will have a feeling of drinking ancestral wine.

8. It can be named by numbers.

Using the characteristics highlighted by numbers, we have shaped brands, such as 999, Sanjiu Pharmaceutical, and 7-11, and shaped the service characteristics of the popular opening time from 7 a.m. to 11 p.m.

9. Name by product effect.

Directly use the words that can express the product efficacy to name the brand, and directly let consumers recognize the product quality. For example, Liubizhi, Haoji Star, Xieliting, Kangchiling, Rejoice, etc.