Naming rule 1: the company shall be legally named
There is no doubt that the name of the company needs to be reviewed by the industrial and commercial registration authority, and the industrial and commercial enterprise registration has many provisions on the company name: in How to Name a Company and Pass the Registration? It is easy to ignore the general provisions in, but professional naming companies generally do not have problems, and the company's naming scheme generally has eight alternatives, which can be reviewed and approved by the industry and commerce department. Legitimacy is the primary condition for a company to be named. Although there is generally no problem, attention should also be paid to it.
Naming rule 2: the company's name and brand should be unique
New companies generally have no brand, but once they develop, they may soon establish their own brand status. There are two points to note here: First, the newly established company name should not be accented or similar to the existing company name or market brand. This is mainly because once we get involved in infringement disputes, we not only give publicity to others for nothing, but also waste our human and capital investment. 2、 Once the brand of the newly established company is launched, other companies in other fields may seize the opportunity. What is the market most important? Information! The second is enterprise brand. If our brand (company name and brand are different concepts, please refer to the Relationship between Company Product Naming and Company Naming and Brand Creation for details) information is not unique and unique, it is easy for others to get a chance to get caught up in the international market
Naming rule 3: there should be no ambiguity in naming a company
A Japanese cake company was very happy to take the Latin name "LAPUTA". As a result, when it was marketed in Portugal, the word became "fireworks girl". Who dares to take the cake that sells meat for a living. It can be seen that the same name will still produce different effects in different national conditions.
Naming rule 4: empathy
It is better for the newly established company to have continuity with the old company, so that consumers can have a "empathy and farewell" heart. For example, P&G has produced a variety of shampoo and detergent products from the same company. "Shengbao Enterprise" and "Xinbao Technology" are also examples of empathy. If the "flavor of love" is followed by a "flavor of sea" brand or company name, and "Master Kang" is followed by a "Master Ma", the corporate image will be more sustainable in the minds of the public, so it is easy to think!
Naming Rule 5: The naming of companies has impact
Advertisers say "impact" all day long, but unfortunately, there are too few companies with it in their names, and the companies that really have impact on customers are still yesterday. Rule 5: There is a globally feasible car named "NOVA". After landing in Spain, NOVA was found to be "something that can't walk" in Spanish. At that time, the naming staff almost shed tears in Barcelona.
Naming rule 6: the company must be named according to the industry characteristics
When naming a company, it must conform to the characteristics of the industry and not contradict itself. For example, if the company produces women's clothing, it should start from the characteristics and temperament of women and not blindly name according to their own preferences. For example, some words such as "Xing, Tang, De, Ting" are very suitable for the catering industry, but if the mechanical company uses them, it will give a sense of nondescript, so the company name must conform to the industry characteristics.
Naming rule 7: different songs cannot work together
After many years of quarrels and quarrels, such as "Yingzi Dai" and "Beibei Jia", there is still no answer. The public says that the public is right, and the woman says that the woman is right.
Rule 8: One Family in the World
Companies or enterprises should establish a global awareness in naming, and the pronunciation should conform to the pronunciation habits of foreigners. The commonness of "KODAK", "CANON" and "FUJI" is "concise, powerful and rhythmic".
Rule 9: China and the UK are consistent
If you don't care about the English expression of Chinese characters, let "Dahong" become "Dagong", or "Kaiyuan" become "joking". Then please don't read the rules of the naming game carefully to avoid the "flash". Without artistic conception, it is difficult for commodities to become friends with the public.
Rule 10: Reflect the strength of the company
Some naming customers have always asked naming companies to say that they must be grand, like multinational and international names such as General Motors, IBM, China Mobile, etc. We often say that names are also information. Names should be suitable for people, and enterprise names should also be based on the stage of enterprise development. It is a taboo for Chinese people to associate with names that are not true to reality. Even some named customers do not understand the national regulations of the company name, so they should set up "China" and "country" companies! It's really hard to do this. Sometimes even the boss can't understand his own cultural characteristics!
Rule 11: suitable for a distant view
Because of the growing popularity of outdoor board watching industry around the world, if your company name cannot be recognized by motorists or passengers from a distance, then the advertising effect will be greatly reduced.
Rule 12: Suitable for writing
When we are reluctant to design a font, the result is bound to make people shake their heads. Because the spread of modern company names is diversified, some print media need to use the written effect of company names when promoting 1v. So, the good looking, easy recognition and visual effect for easy memory are also important considerations for company names.
