1. Identification: In the process of naming the company, attention should be paid to identification. It is required to be original, avoid similarities, and make it clear at a glance.

2. Uniformity: The enterprise name and other images of the enterprise should be consistent in quality and cannot contradict each other.

3. Communication: The enterprise name is concise, clear, easy to write and remember, which is a necessary condition for communication. For example, Baidu's communication ability is good

4. Exclusivity: An enterprise must have its own proprietary concept in order to win the bid and innovate in the market.

5. Five Elements Prosperity: An enterprise belongs to different industries. Therefore, when naming it, the word five elements should be the same as the five elements of the enterprise industry, so that the enterprise can develop smoothly and have a promising future. With the development of the industry, the business will become bigger and bigger.

6. Good mathematical theory: the mathematical theory of enterprise name (including full name and abbreviation) should not only be auspicious, but also different industries should have different emphasis on mathematical theory when naming.

7. People oriented and character based: the five element attributes of enterprise naming characters should be consistent with or compatible with the likes of the legal representative, and the naming meaning of the Chinese characters used should be auspicious.

Thirteen Precautions for Company Naming

1. Fully convey the corporate philosophy and reflect the corporate spirit

2. Pay full attention to personalization

3. Fully reflect industry characteristics

4. Highlight national characteristics and love the country and the people

5. The company name should be simple and clear

6. Fully reflect artistry

7. Pursue the meaning of words, sound auspicious, healthy, easy to remember, and conducive to communication

8. Pursue the mathematical and physical auspiciousness of strokes and match the five elements of the industry

9. Pursue reasonable font structure

10. The company should consider Yin Yang and Five Elements when naming

11. Consider the compatibility with the main leaders of the enterprise

12. Long term and sustainable development

13. It is believed that following and considering the above factors will definitely make your company, enterprise and products get a good name.

Twelve key points of company naming

The name of the company should be customized for enterprises. Easy to remember and catchy, creative and unique, strongly attract your customers. The naming of a company should be an expression of corporate culture and quality. A good name is a living advertisement and a must kill skill for enterprises to take the lead.

Key point 1: circulation of five elements. Both corporate brand names and personal brands, both in Chinese and English, have mathematical and symbolic meanings. All of them have the four laws of birth, restriction, control and transformation as described by Taoism. Whether words circulate is the key.

Key point 2: Fatalism is the root. The five elements of the enterprise name or brand name must be the same as the fate of the person in charge of the enterprise. If they are different, the enterprise will be difficult to operate and make profits. If the five elements of the shop name are contrary to the legal person's fate, there will be more danger. The decline of the rich, the collapse of emerging enterprises, and the difficulties of large enterprises are mostly related to this.

Key point 3: the logo of the enterprise is shaped. Triangle is called "sharp angle" in environmental science. A straight line running through the logo is called "piercing heart". The use of sharp logo undoubtedly adds sharp angle to the enterprise artificially. The bad image makes the enterprise development unstable, and the competitiveness of the enterprise will go wrong.

Point 4: Words should be mutually generated. Each character has five lines. The best choice is to use the words in front of it to generate the words behind it. The development will be more and more smooth.

Key point 5: selection of industry colors. For example, for the real estate industry, the suitable color is yellow, fire soil, and red.

Point 6: Divination is famous and vicious. Both Chinese characters and English have their mathematical and symbolic meanings.

Key point 7: Imagery cannot be absent.

Key point 8: typeface cathode. The font can be divided into explicit and implicit levels. The surface is not auspicious enough. It needs to be analyzed by word splitting to achieve both internal and external improvement.

Key point 9: brand strategic planning. Multi brand strategy, single brand strategy, endorsement brand strategy, sub brand strategy, enterprises of different stages and sizes will have different models.

Key point 10: brand positioning. Four steps: 1. Analyze the industry environment; 2. Looking for the concept of separation; 3. Find support points; 4. Communication and application.

Key point 11: brand recognition. 1. Concise and clear; 2. Rich connotation; 3. Strong visual impact; 4. It has the characteristics of the times; 5. It has cultural connotation.

Key point 12: brand integration and communication. 1. Advertising media strategy; 2. Market vividness; 3. Public relations activities; 4. Soft publicity; 5. Relationship marketing.

The above is the name of the creative company summarized by the second brother of the enterprise. If you have any confusion about naming, you can come to the second brother of the enterprise. The second brother of the enterprise can not only give you a nice name, but also solve the problem of subsequent renaming. If you are interested, you can follow the WeChat official account: qierge222.