The name of a company, to a large extent, determines the strength of the company's advertising, because the company name is called out to let people know and understand, and customers first contact the company name before understanding the company's content, so a good company name plays a very important role. How to give a good name to the company? What are the methods of naming the company? Here are some common methods of naming the company:

1. Intentional Naming:

The core of the naming method is to focus on the meaning of the enterprise name. On the eve of the Spring Festival, we often use words with good meaning, such as Xiang, Kang, Fu, Tai, Heng, Xing, Qing, He, Fu, De, Long, etc. For example, Beijing "Quanjude" Roast Duck and Shanghai "Laofengxiang" Silver House are all using these auspicious and beautiful words. In the course of durable naming, there are also some industrial customs that have gradually emerged, such as the drugstore uses "Ren" and "Tang", "Tong Ren Tang", "Huai Ren Tang", etc.

2. Alias and colloquial nomenclature:

There are many enterprises in the course of durable planning, although there is no formal and clear brand name and brand logo, but they have a high social influence, imperceptibly creating their own brands. Most of these brands are colloquial expressions, but also have aliases and nicknames. Although these brands do not have detailed brand logos, they also have brand influence due to the widespread influence of these colloquial nicknames. Therefore, planners simply take this as a name to expand their influence. For example, Tianjin "Goubuli" steamed bun, Shaanxi "Laosunjia" beef and mutton steamed bun, Shaanxi "Pingwa" barbecue, "Daniang dumplings", etc.

These aliases and slang expressions are close to life, unusual and very close to nature. They have a fast spread rate and a wide range of fields. They have great social influence and strong vitality. They have many situations that cannot be matched by names.

3. Phonological nomenclature:

Phonological nomenclature is mainly from the perspective of phonology. In this way, we should be familiar with the advantages and disadvantages of pronunciation to judge the advantages and disadvantages of company names, without thinking about other aspects. The most famous representative is "CocaCola". "CocaCola" is the word Cock (cock) and Cold (cold), each with a letter, and k and d become a. "CocaCola" has no meaning in itself, but its letter structure is very thoughtful. It is not only easy to spell, but also easy to remember the name once. The biggest feature of the name change of "CocaCola" is that it does not favor the meaning, but only the clear pronunciation, easy to read and remember. Therefore, this very natural and inventive name has almost spread to all corners of the world.

4. Nomenclature of names:

Many other companies will follow the names of people and places to hold company naming. Because the names of people and places have a rare meaning, they are the names of companies and enterprises that are often named after people and places. They look simple and simple, but the names will be crisp and exquisite, and the meaning is very thick.

There are also many names of such companies. Li Jiacheng's "Yangtze River Group", "Tsingtao Beer", "Yanjing Beer", "Fenjiu" and "Maotai" were named after the place names. The company names that follow the personal names include "Pockmarked Wang" scissors, "Zhang Hengchun" pharmacy, etc.

5. Naming method of achievement characteristics:

Many companies will follow the characteristics of the company's possible products to name the company's possible products. This naming method is direct and clear, so that people can know the achievements and characteristics of the company's possible products at a glance. For example, "Ganmaotong" and "Changyanning", these names are slightly clear, easy to read and remember, and can easily create a good brand.