The main feature of commercial names is to adapt measures to local conditions and vary from commodity to commodity.
1、 In real life, shop signs (shop names) with high generalization and strong attraction are very important for consumers' visual stimulation and psychological impact. Whether the name of the store is good or bad, whether it can arouse the curiosity of consumers and whether it can make the store brand known. Some time-honored stores use elegant, simple and elegant names, such as Lumingchun, Tongrentang, Tianhe Hall, Rongbaozhai, Quanjude, etc. These store names have become the gold lettered signboard of the recruitment and insurance business.
The shop name should be considered from the following aspects:
1. The name of the store must be consistent with the method of naming the store, which usually reflects the business characteristics of the operator or the good quality of the main store, so that consumers can easily identify the business scope of the store and have a desire to buy. For example, Tongrentang and Derentang, as time-honored Chinese medicine stores, have become household names. As a Chinese medicine shop, Tongrentang has become a conventional identification mark, so people only look at the signs of Tongrentang or other halls to know that they sell Chinese medicine. Another example is the shop name of Gongdelin, which reflects that the operator is good at cooking vegetables.
2. The shop name must be novel and unorthodox, and the visual shop that can quickly capture consumers must be named novel, which can arouse consumers' interest and attract them to visit the shop, such as Yikouxian, Dasanyuan, Goubuli and other shop names, all of which make consumers interested and curious.
3. The store name should be concise, and easy to read and remember store names should not be too complex, or it will cause negative effects. For example, some stores like to use difficult words as store names, which makes customers not only unable to recognize, but also unable to pronounce. In order to avoid this situation, they generally do not enter stores with such difficult names. However, store names such as Wankelai, Yishoudian and Haozaizai are clear, concise and easy to spread.
4. The store name should give people a good sense of beauty and artistic accomplishment, and have cultural heritage to make consumers feel comfortable. Such as building outside buildings, heaven and earth.
There are several ways to name a store:
(1) Naming methods related to the nature of business products, such as Guangming Glasses Store, Yishen Tea Ying, Kangle Pharmacy, etc.
(2) Naming methods related to folk legends or historical celebrities, such as Dongpo Restaurant, Qianlong Royal Restaurant, Xiangfei Beauty, etc.
(3) Names related to the spirit of business service, such as day and night stores, Baibang Service, Honest Department Store, Maoyuan sundries, etc.
2、 The name of image building is very important for every enterprise, which can be said to be related to their life and death. The first step in shaping the image is to have a good corporate name. In modern society, the market competition is fierce, and business wars keep rising. In order to ensure its market share, expand the market, stabilize and attract many consumers, it is necessary to have a strong commodity brand and a well-known enterprise name.
1. The implication is as beautiful as that of China Changhong Co., Ltd. The name of Changhong is the meaning of rain and sunshine. It has a magnificent implication that the sun is the reddest and Changhong is newer. Similarly, Konka, which is famous for producing color TV sets, has a name of "Happy Life", which means many good products. Shenzhen Sanjiu Pharmaceutical Group Co., Ltd., whose name is Sanjiu, has many unforgettable meanings in ancient Chinese, implying the meaning of unremitting pursuit. Jiannanchun Distillery, whose name is Jiannanchun, symbolizes the spring spirit and unlimited spring opportunities.
2. The name of an enterprise that is concise and easy to remember must not be a strange name. It will not be difficult for others to read and remember. In order to facilitate the memory of the masses, most enterprises use 2-3 characters in their names, and some use 4 characters. This naming is not only in line with the Chinese word formation practice, but also in line with the Chinese naming habits. This kind of name has a more straightforward meaning, such as Schindler Elevator Company, Qingqi Motorcycle Industry Company, Seven Days Hotel, Express Mail Company, etc.
3. The name of an enterprise with good affinity should not give people a sense of seriousness, let alone a sense of exclusion from others. Instead, it should have an affinity, that is, a sense of closeness and trustworthiness, or at least a sense of approachability. For example, Shanxi Xinghuacun Fenjiu Distillery. One of Xinghua Village started from Qingming by Du Mu, a poet of Tang Dynasty. When I asked where the restaurant is, the shepherd pointed to the Xinghua Village verse. This is called rural charm, which gives passers-by a kind of cordiality. Another example is Sichuan Tiange Group Co., Ltd., which started from the Tang Dynasty poem "Goose, Goose, Goose, Curved Neck to the Sky", interesting and natural. Another example is Shanghai Xinyi Pharmaceutical Co., Ltd., which is a member of Xinyi Pharmaceutical Co., Ltd. It seems that Xinyi is making promises to customers and is easy to be accepted by customers. Another example is Shanshan Co., Ltd., which is easy to make people feel intimate. In Beijing Dabao Cosmetics Company, Dabao seems to be named after the children of ordinary families, giving people a friendly and easy-going feeling, which is easily recognized by customers.
Business people are willing to give the shop a catchy, memorable, auspicious and cheerful name. From ancient times to the present, there has been no exception. It has gained a good reputation and spread far and wide. Business is booming, everything is going well, and the financial resources are expanding.
It is common sense for people to be willing to give their business a name that is loud, auspicious and memorable. Some cited classics or looked for people everywhere to name themselves, so some naming companies were born, specializing in naming people or shops. Unexpectedly, this has also become a profession. Just like writing letters and accounting for others, it adds a sense of interest to those who like to speak words.
Some stores like to paste a couplet on both sides of the gate:
Business is booming and connected to the world
Prosperous financial resources reach Sanjiang
Such grand and ambitious words with the world in mind express the aspirations of many people who dream of becoming rich. If it is matched with a loud name, the business will be thriving, the financial resources will be rolling, and the money will be earned every day.
After careful study, there are about four types of sources of store names:
One is the name given by the superior. Such as the names inscribed by ancient emperors and ministers and leaders at all levels today. It is a great honor for a shop owner to get such a name, because he can do business with the authority of his superior. It is an intangible asset that is particularly practical and useful. How many people can't wait for it.
The second type is the combination of place names, places of interest and historical sites, foreign names, serial numbers and real objects. Such as Laobian Dumpling Restaurant, Chongqing Hotpot Restaurant, Senecio Restaurant, California Beef Noodle Restaurant, the Third People's Hospital, etc.
The third category is named after auspicious words. For example, prosperity, happiness, auspiciousness, family happiness, congratulations, prosperity, Ruyi, peace, prosperity, victory, prosperity, harvest, satisfaction, youth, youth, youth, beauty, etc. can be used separately, such as Jixiang Credit Union, Ruyi grocery store, Ping An Insurance Company, etc; You can also take a single word and re combine it with each other or match it with words like Wan, Yong, Jiu, Qiang, Chang, Chang, etc. to achieve a long-term hard effect, such as Wangfa Snack Shop, Yongxing Food Wholesale Department, Wanlong Restaurant, etc. Simple and pleasant, one can give customers a sense of comfort, and the other can encourage and hope that their store business will become better and better, and the financial resources will roll in.
The fourth category is unique and unexpected store names. It can be passed down through the ages. For example, Tianjin "Goubuli" is full of children, and Beijing "Quanjude" roast duck is a time-honored brand that is famous all over the world. Many branches have been opened throughout the country, and many gourmets have come here to enjoy their food.
It is learned to name a shop. To get a particularly good title, you need to have a good foundation of ancient Chinese. Reading more ancient books is very helpful to absorb the essence of our predecessors. It is not only named, but also beneficial to other aspects. A person who knows books and is polite is often a person who loves reading. Books handed down from ancient times have passed the test of time and the public, and are treasures worth studying and learning. If you read them often, you will enrich your life experience and experience!
3、 Several types of enterprise naming
1. Enterprises with local names, such as Yangtze River Enterprise Company, Yellow River Group Company, Taishan Group Company, Jialing Motorcycle Company, Pearl River Group Company, Zhangjiajie Tourism Company, etc. Such naming is common in Chinese enterprises.
2. Enterprises with auspicious and social favorite items as their names, such as Nanjing Panda Electronics Group, Chunlan Group, Pegasus Monosodium Glutamate, Hongmei Camera Factory, Jinlu Group, Haima Furniture Mall, etc.
3. Choosing words of wealth and dignity as enterprise names can be divided into two categories: implicit and straightforward. Quite straightforward enterprise names try their best to show their outstanding style, such as Jinlilai, Guirenniao Leather Shoes Company, Royal Resort, Emperor Hotel, etc.
4. The traditional commercial name was chosen as the enterprise name, which was most popular in China in the past. Such as Yuanfeng Bank, Daqing Yuan Bank, Fukang Bank, Shunkang Bank, HSBC Bank, Ruikangsheng Paint Bank, etc. The names of these enterprises are mostly composed of Chinese characters with auspicious and auspicious characters, which means that they are lucky in operation and production.
5. In order to conform to the trend of the times and cater to the aesthetic taste of modern consumers, some enterprises and companies should pay attention to choosing modern names, which generally give people a sense of foreign flavor, commodity flavor and interest. Such as Beijing Yansha Commercial Building, SEG Computer City, Hall of Fame, Shanghaojia Food, Orise Cosmetics Co., Ltd., Maxam Cosmetics Co., Ltd., etc. It should be noted that more and more enterprises are using foreign names for reference. Many names only pay attention to the ostensible magnificence of the words and are composed of several modern words. As for the meaning of the name, no attention is paid to it. This kind of enterprise name will gradually lose its cultural connotation and become a symbol.
4、 The name of the tourism industry China's tourist attractions are generally divided into three types, one is pure natural landscape, one is pure human landscape, and the other is both natural landscape and human landscape.
The original name of a tourist resort with natural landscape is short of humanistic connotation, so it should adopt words with literary color. For example, the famous Jiuzhaigou and Huanglong tourist areas use words that directly describe the landscape.
Because of its historical connotation, the names of human landscapes are directly related to historical events, people and places. For example, Huangliang Dream Village in Guo County, Hebei Province, also known as Lvweng Temple, is related to the Chinese idiom Huangliang Dream. The name of the Temple of Guandi in Jiezhou is related to the origin of Guan Yu and became the ancestor of the Temple of Martial Arts. For another example, the names of Bingshu Baojian Gorge and Shennv Peak in the Three Gorges are based on historical legends and fairy tales.
It is a famous scenic spot with both human and natural landscapes, and its name also has the characteristics of human and natural landscapes. For example, Ehore Mountain in Sichuan, there are Wannian Temple, Xianfeng Temple, Baoguo Temple, Chunyang Hall, Fuhu Temple, Shenshui Pavilion, Xixiangchi, Qingyin Pavilion, Leiyin Temple, and Jinxiang, and there are also natural landscape names such as Yixiantian, Zilong Cave, Hongchun Xiaoyu, etc. The use of names for tourist destinations, in order to attract tourists and show the charm of tourist destinations, has a strong literary color. For example, the name of a scenic spot such as a garden building is more elegant and tasteful. Such as Taiyuan Jinci Temple in the west of the mountain, there are many scenic spots, such as Water Mirror Platform, Fish Marsh Flying Beam, Waiting for Phoenix Pavilion, Jingyi Garden, Suohong Bridge, Liubi Gate, Zhenqu Pavilion, Buxi Boat, Nanlaoquan, Shengman Tower, etc. These landscapes have strong literati interest. The most important feature of resort names is that they are full of literary meanings. Another characteristic of resort names is to pay attention to the cultural connotation of names, and try to combine them with historical legends, folk legends, myths and legends, literary imagination and observation. For example, the giant sleeping Buddha in Ehorie Mountain and the Sleeping Beauty in Dianchi Lake in Kunming are the landscape names that are derived from careful observation of the mountain shape and literary imagination.
5、 The name of the real estate industry is becoming increasingly competitive in the real estate industry today, and more and more attention has been paid to the use of the name of the residential quarters built. It has become a common understanding of the society and the real estate industry to inject cultural connotation into the newly built residential quarters. A good residential area name and a good developer and enterprise name will have a positive effect on consumers. The naming of the real estate residential district, after injecting cultural connotation, will give people a refreshing feeling, will bring a kind of pleasure, make people pleasing to the eyes. The name of modern real estate industry should pay attention to its humanistic connotation in order to gain the first opportunity and seize the commanding height under the same competitive conditions. The use of names is too vulgar, which will make people feel that they have low taste and lack of grade; It is better to use different names according to the type of city, location and consumers. Only in this way can we cater to consumers' psychology and lead you into the market.
6、 Specific steps and methods of naming enterprises and products According to industry characteristics and product performance, the naming methods of enterprises and products are integrated with the principles of Chinese characters (sound, meaning, shape, etc.), CI principles, Tai Chi principles, aesthetic principles, geographical humanities, regional culture, age structure, and emphasis on internationalization and creativity of naming. Finally, appropriate positioning, comprehensive analysis, It contains a unique, easy to identify, easy to spread, good name for the development of the enterprise, and creates a world famous brand with cultural heritage. Of course, the nimbleness of mathematics and physics has its guiding force for all things with names and titles. Therefore, it is safer for enterprises or products to refer to the good or bad luck of mathematics when naming. In particular, when naming the company, the mathematical meaning of the name of the company should be auspicious. The general name of enterprises and companies should also be auspicious in mathematics and physics, with good meaning. The five elements of mathematics and physics shall be compatible with the five elements of the name and personality of the responsible person (legal representative), and the five elements of the company name and the personality of the responsible person shall not be mutually exclusive. Precautions for enterprise product naming: the enterprise's industry nature, registered capital, geographical location, business scope, enterprise philosophy, operator's name and birth year, month, day and hour (lunar calendar) shall be provided. And the birth year, month, day and hour of the partner. There are also company prefix suffixes, such as XX Advertising Planning Co., Ltd
