1、 Value Proposition 。 Start with two or three sentences to name the presentation. For example: "The new XYZ technology allows consumers to use laser hair removal technology at home."

2、 Overview/Background 。 Use a few words to describe the company: "where it is, when it was founded, and what it does". Then propose naming challenges: for example, "names must make strong statements and imply" breakthroughs "and" innovations "."

3、 market 。 Describe your customers or audience here. For example, customers are business people who live a busy life.

4、 Competitors, suppliers and partners 。 Please list their names: The point here is to find all names that may cause confusion or conflict with your own company or product name. Here we also need to write a note on the name of the main competitor: unforgettable? foolish? Difficult to read or write?

5、 Naming History 。 Few named projects start with a completely blank state. If you want to rename the company or product, please write a sentence or two explaining how the original name was developed and why it needs to be renamed. If you are naming something new, list all the suggested names - even if you don't like any of them.

6、 Brand personality 。 List as many adjectives as possible to describe your brand's "nature" or "behavior". For example, is it naughty, aggressive, serious, diligent, funny, compassionate, straightforward and subversive?