For many start-ups, the lack of professional business knowledge has led to various problems in the early stage of entrepreneurship. For example, the company name is always the same as the registered company, resulting in Unable to pass, there are also some entrepreneurs who are not even sure whether the company name is consistent with the company's product name. Some people started their businesses with passion, but the company has not yet been founded, and has been poured cold water, which really kills people's patience. Next, the second brother of the enterprise will introduce relevant issues to entrepreneurs.
In fact, it is unnecessary to keep the company name consistent with the product name. For example, the relatively well-known enterprise "Xiaomi" in China, the name of Xiaomi Company has nothing to do with the product. As we all know, Xiaomi is edible as food, while Xiaomi Company produces mobile phones and other electronic products, which have nothing to do with Xiaomi, Through such a persuasive case, I believe that most people have realized that company names and product names are not necessarily consistent, but it is not ruled out that some company names and product names are consistent.
Generally speaking, companies named with the company's leading product names often have the following characteristics:
(1) The company name generally does not involve specific matters, because the company name must grasp the feasibility and credibility of communication from a macro perspective. For this reason, company names are generally more inclusive, abstract and general than specific product names. If the company name is named by the product name, then the product name must not reflect the specific characteristics of the product, otherwise the company name cannot contain more content, and at best it is only a single product for publicity, which is against the original intention of the company. The basic purpose of company publicity is to make all products and businesses of the company benefit from brand communication.
(2) The leading product name does not reflect the specific characteristics and quality of the product, and the relationship between the name and the product is not close enough. No matter how different these products are, the name consistent with the company name can be used.
actually corporate name It sounds like easy to remember is very important, but it is more important to be able to pass the industrial and commercial verification and be able to register as a company name, so as to officially start the entrepreneurial process!
