It is very necessary to choose a good name for the store or company, whether you are a franchisee or a self-employed boss. A good name can naturally bring into play the effect of publicity, and can play a role in attracting business or making people remember deeply. So how to choose a name? The following strategic network invites senior entrepreneurs to tell us how to name entrepreneurship.
Name like this
Naming an enterprise, store or product is a big question. In these days, the first step to make a name is to choose a famous name.
In China, most of the names chosen by ordinary businesses are inspired by the sudden emergence of intelligence, or in the name of people and places. If they are more cautious, most of them will give them to experts for advice. In fact, before choosing a name, you may wish to observe and analyze the situation of naming in the same industry, brainstorm a few good names, and then consider the opinions of experts to make a choice.
Four elements of naming
If you want to get a good name that makes people applaud, you must master the following four elements:
1. Image. Cooperate with the business content and shape the corporate image. If you are selling local snacks, you might as well call the shop a rustic one, such as "Goubuli" steamed bun in Tianjin and "New Lizhiwan" restaurant in Guangzhou; Western restaurants are named for romance and elegance, such as "Green Island" and "Monte Carlo"; Boutique stores emphasize delicacy and fashion, and even add English words and so on. One of the most appreciated product names of the author is the product name of the hair tonic, called "New Discovery". Such a product name is simply wonderful. Who would not want to "New Discovery"?
2. Benefits. The more value points and profit points are added, the more it can stimulate the sales of goods. For example, rice cakes are named "Wangwang", children's food is named "Xizhilang", and many restaurants and restaurants are named for "happy events and happiness", which is an example. For example, "Lucky Building", "Lucky Comes", "Hongfu", "Dahongtu" and so on, even the Karaoke nightclub is called "Cashier".
3. Easy to remember. Some colloquial homonyms can be used more, such as Xie Xie -- thank you, in front of Paris Station -- to make money for you, or the shop names that are easy to associate. For example, Sichuan restaurants like to use Emei and Chongqing as their favorite names, which are easy to remember. There are also "JJ disco", "D&D nightclub", etc.
4. Rhythm. It sounds pleasant and rhythmic. It is also an impressive prerequisite. Such a name is very friendly. Such as "Xindaxin Department Store", "White Swan Hotel", "Jianlibao Beverage", etc.
It's necessary to know some historical anecdotes
It is also necessary to know a little about the history and laws and regulations of the country. Otherwise, it can not be used. Guangzhou once had such an example.
At the end of the summer of 2000, there was a western restaurant called "Formosa" under renovation. This western restaurant located near Guangzhou East Railway Station had an area of four or five hundred square meters. It was said that the boss was a Taiwanese.
It turns out that "Formosa" is a nickname of Taiwan, which was used since the Dutch ruled Taiwan, and it is insulting. This history has long been dusty, and few people know this historical anecdote. I believe that the Taiwanese boss is not clear about this historical anecdote. The reason why he chose this name for his western restaurant was to let people know that it came from Taiwan. Because there are also many restaurants called "Formosa" opened by Taiwanese around the world, the author has seen a restaurant called "Formosa" in Hong Kong.
