The naming of enterprises and companies should pay attention to some rules in today's modern development, so that the company can have greater development space.
The naming rules of company line numbers are different from those of general commodities. The company name emphasizes not only "continuity" (such as the continuity of Shengbao and Xinbao, such as that of Sony and Sogo), but also "internationality" (whether it is accessible in the Eastern and Western Hemispheres), and more "pronunciation", "simplicity", "corporate image improvement" and other characteristics, which is more difficult than simple commodity naming.
⑴ Empathy
It is better for the newly established company to have continuity with the old company, so that consumers can have a "empathy and farewell" heart. For example, P&G has produced a variety of shampoo and detergent products from the same company. "Shengbao Enterprise" and "Xinbao Technology" are also examples of empathy. If the "flavor of love" is followed by a "flavor of sea" brand or company name, and "Master Kang" is followed by a "Master Ma", the corporate image will be more sustainable in the minds of the public, so it is easy to think!
(2) Upgrading
If you can't upgrade the old products after the new product name appears, it will easily ruin the corporate image! Even if you use the name of a single fight. One example is "XXX purified water" after "XXX cola". Conservative companies usually use parent brands to drive sub brands to ensure upgrading results.
(3) Different curves cannot be used at the same time
After many years of quarrels and quarrels, such as "Yingzi Dai" and "Beibei Jia", there is still no answer. The public says that the public is right, and the woman says that the woman is right.
⑷ Name making impact
People say "impact" all day long, but unfortunately, there are too few companies with it in their names. The companies that really have impact on customers are still yesterday.
(5) Global availability
A car named "NOVA" came ashore in Spain and found that NOVA means "something that can't walk" in Spanish. At that time, the naming staff almost shed tears in Barcelona.
(6) No ambiguity
A Japanese cake company was very happy to take the Latin name "LAPUTA". As a result, when it was marketed in Portugal, the word became "fireworks girl". Who dares to take the cake that sells meat for a living. It can be seen that the same naming will still produce different effects in different national conditions.
(7) One family in the world
The naming of companies or enterprises should establish a global awareness, and the pronunciation should conform to the pronunciation habits of foreigners. The commonness of "KODAK", "CANON" and "FUJI" is "concise, powerful and rhythmic".
(8) Chinese English consistency
If you don't care about the English expression of Chinese characters, let "Dahong" become "Dagong", or "Kaiyuan" become "joking". Please don't read the naming rules of the game carefully to avoid the "flash". Without artistic conception, it is difficult for commodities to become friends with the public.
(9) Reflect the strength of the company
It's really hard to do this. Sometimes even the boss can't keep his cultural characteristics fresh!
(10) Suitable for distant view
Because of the growing popularity of outdoor board industry around the world, if your company name cannot be recognized by motorists or passengers from a long distance, the effect will be greatly reduced.
(11) Suitable for writing
When we are reluctant to design a font, the result is bound to make people shake their heads.
(12) Don't "contradict yourself"
The trade name and the industry engaged by the company "cannot contradict each other". For example, the name of the company is "Sea, Land and Air Import Company", which sells baked cakes, and the name of the company selling tobacco is "Shangri La", which is contradictory and improper!
Beijing * * * Tiantian Road * * * Co., Ltd
Interpretation:
Any two words of its name have a meaning. "Heaven", "Tianlu", "Tiantian", "Shangtian" and "Shanglu" are all well known; "Heaven goes up to heaven" means "one" beautiful word "and" the road to heaven "is a well-developed ladder to the sky. Heaven: It is composed of the words "human" and "shang", which indicates that we should stand up to the heaven and earth. The heavenly virtues are "master but not slaughter", "contain but not have", "nourish all things", "build and transport unchanged". "tian" sounds like "tian" and "tian", which has added meaning. The word "tian" follows the water from the sky and the heart, moistens the earth with rain from the sky, irrigates the land round, and the land is the foundation of wealth, making the earth prosperous, And increase wealth. Therefore, there is a good temptation to be rich.
Above: The best is the best, that is, developed. There is an image of beginning. If you cut the word "up", there is a bottom, a strong foundation, and a strong trust, it is still good to keep the bottom and go up indefinitely.
Lu: The words of Lu follow each other from foot to foot, with the same pronunciation as "Lu" and "Lu". The way is the way. Each person should have his own way according to various situations. He should make his own decisions. Where is the way? The road is at the foot, and the road is near the 'mouth', which means you have to ask the way in time. There are two forms of road: abstract thinking, theory and heavenly road. And the objective water, land, and large and small roads, Lu has continued to move forward and finally become a smooth road, which means that you must go fully to get 'Lu', and there is no future.
Tiantian Road: "Tianlu is added every day", which can also be described as "Lu comes from heaven", "Meili" and "unlimited future"‘ 'Heaven' and 'Shangtian Road' have a higher meaning‘ The "Heavenly Road" of "Heaven" means the road to prosperity. A name must be as philosophical as this, and it is a good name with infinite charm.
For more information about the name verification of the company, please search for the company's second brother online or follow the WeChat official account of the company's second brother. The company's second brother is specialized in helping you solve the name verification problem!
