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home page > Company online naming > How to choose common words that match the brand positioning when naming a company

How to choose common words that match the brand positioning when naming a company

Source: www.qierge.net Author: Qi Erge Time: 17:06, August 29, 2023 Views: 5153

Company naming is an important part of brand building. A good company name can lay a solid foundation for brand promotion and development. When choosing a name, it is very important to choose a font that is consistent with the brand positioning, which can make the company name more consistent with the brand image and cultural concept, and improve the brand awareness and influence.

The following are some suggestions for font selection consistent with brand positioning.

    1. A good company name should be simple and clear, easy to understand and remember. When choosing a font, you can choose some simple and clear fonts, such as "one", "two", "three", "mouth", "heart", etc. These glyphs can make the company name easier to remember and spread, and improve brand awareness and influence.

    2. Dynamic and dynamic glyphs If the brand positioning is young, fashionable and dynamic, you can choose some dynamic and dynamic glyphs, such as "fire", "water", "wind", "electricity", etc. These glyphs can make the company name more dynamic and dynamic, conform to the brand image and cultural concept, and attract the attention and love of young people.

    3. Stable and professional font If the brand positioning is stable, professional and reliable, you can choose some stable and professional font, such as "mountain", "wood", "gold", "earth", etc. These characters can make the company name more stable and reliable, conform to the brand image and cultural philosophy, and win the trust and respect of customers.

    4. Unique and innovative glyphs If the brand positioning is unique, innovative and avant-garde, you can choose some unique and innovative glyphs, such as "month", "day", "star", "cloud", etc. These glyphs can make the company name more unique and innovative, conform to the brand image and cultural concept, and attract the attention and love of consumers.

    5. Warm and kind font If the brand positioning is warm, kind and caring, you can choose some warm and kind font, such as "home", "love", "heart", "friend", etc. These glyphs can make the company name more warm and friendly, conform to the brand image and cultural concept, and win consumers' love and trust.

In short, when choosing a font that matches the brand positioning, we need to consider the brand image and cultural concept, as well as the needs and preferences of target customers. Only by choosing the appropriate font, can the company name be more in line with the brand image and cultural concept, and improve brand awareness and influence.

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