When naming, many companies choose to use common words. The advantage of this method is that it is easy to remember and spread, but some matters need to be paid attention to to ensure the legitimacy and uniqueness of the company name.

1、 Avoid using a registered trademark. When naming a name, you must first query the trademark to ensure that the selected common words have not been registered as trademarks by other companies. If you use a registered trademark, you may face infringement litigation and trademark disputes, which will bring unnecessary trouble and losses to the company.

2、 Avoid using sensitive words When naming names, you must avoid using sensitive words, such as political, religious, pornographic and other words. These words are easy to cause bad associations of the public and bring negative impacts to the company.

3、 Avoid using too common words When naming names, you must avoid using too common words, such as "China", "International", "Science and Technology", etc. These words have been widely used, which is easy to cause confusion and misunderstanding, and is not conducive to the company's brand building and promotion.

4、 Pay attention to the uniqueness and memorization of names. When choosing names, we must pay attention to the uniqueness and memorization of names. A good company name should be unique, easy to remember, and can be remembered and recognized at a glance. This can improve the brand awareness and influence of the company.

5、 Consider the meaning and symbolic meaning of the name When choosing a name, you must consider the meaning and symbolic meaning of the name. A good company name should be able to reflect the company's core values and cultural concepts, and can make people resonate and identify. At the same time, the name can also convey the company's image and brand image through symbolic meaning.

6、 Avoid using overly complex names When choosing names, be sure to avoid using overly complex names. A good company name should be concise, easy to understand and remember. The overly complex name is easy to cause confusion and confusion, which is not conducive to the brand building and promotion of the company.

In a word, when choosing a name, we must pay attention to the above points to ensure the legitimacy and uniqueness of the company's name, and also consider the meaning and symbolic meaning of the name to improve the brand awareness and influence of the company.