1. Choose symbolic animals as brand names

In the process of brand naming, it is a common strategy to choose symbolic animals as brand names. Different animals have different symbolic meanings in different cultures. You can choose suitable animal names to convey the core values and personality characteristics of the brand. For example, using the lion as a brand name can convey the image of strength, courage and leadership, and make consumers have a positive impression on the brand.

2. Select appropriate animal names based on animal characteristics and business fields

When choosing animal names, we also need to consider the characteristics of the animals themselves and the business fields of the enterprises. If the enterprise is a fast and agile technology company, you can choose animals like falcons or cheetahs that represent speed and agility as brand names. For a low-key and stable financial institution, it may be more suitable to choose the animal name of elephant or eagle, which represents stability and reliability.

3. Consider the symbolic meaning of animals in different cultures

Animals often have different symbolic meanings in different cultures. Therefore, the background of target market and audience must be considered when choosing animal names. For example, in Chinese culture, the dragon is regarded as a symbol of mascot and authority. Therefore, using the dragon as a brand name can convey the meaning of success, honor and dignity. In Western culture, the wolf is often used to represent courage and team spirit. Therefore, taking the wolf as a brand name can give the brand an image of perseverance and unity.

Through the above techniques, we can choose an appropriate animal name as the representative of the brand by combining the symbolic meaning, characteristics and cultural background of animals in the process of naming, so as to establish the image and personality of the brand.