Name analysis of successful enterprises
1. Google
Google is a world-famous search engine company. Its name comes from "googol", which means the 100 power of 10. Google's name is simple and easy to remember, consistent with its positioning, but also has a sense of technology and innovation.
2. Uber
Uber is a world-famous online car hailing company. Its name comes from "Uber", meaning "beyond". Uber's name is simple and easy to remember, consistent with its positioning, and also has brand characteristics and affinity.
3. Amazon
Amazon is a world-famous e-commerce company, whose name comes from the Amazon River in South America. Amazon's name is simple and easy to remember, consistent with its positioning, but also has brand characteristics and strength.
Cases of change and adjustment of brand name
1. JD.COM
JD is a world-famous e-commerce company. Its name was originally "360buy" and later changed to "JD". The change and adjustment of the brand name is aimed at strengthening JD's brand image and sense of strength, and also more in line with its positioning and development direction.
2. Meituan
Meituan is a world-famous local life service platform. Its name was originally "Meituan" and later changed to "Meituan". The change and adjustment of the brand name is aimed at strengthening Meituan's brand characteristics and affinity, and also more in line with its positioning and development direction.
3. Didi Travel
Didi Chuxing is a world-famous online car hailing company. Its name was originally "Didi Taxi" and later changed to "Didi Chuxing". The change and adjustment of the brand name is aimed at strengthening Didi's brand image and sense of strength, and also more in line with its positioning and development direction.
In short, the company name is an important symbol of an enterprise. It not only represents the image and brand of the enterprise, but also directly affects the market competitiveness and development prospects of the enterprise. Therefore, choosing a suitable company name is very important for the development of enterprises. An enterprise should choose a name that is simple and easy to remember, consistent with its positioning, and has brand characteristics according to its own positioning and characteristics, so as to enhance its brand image and market competitiveness.
