The company name is an important symbol of an enterprise. It not only represents the image and brand of the enterprise, but also directly affects the market competitiveness and development prospects of the enterprise. Therefore, choosing a suitable company name is very important for the development of enterprises.

This article will discuss the strategy and case analysis of the company name, and the naming strategy of different industries.

1、 Company name strategy and case analysis

    1. Simple and easy to remember

A good company name should be simple and easy to remember, which can facilitate consumers' memory and dissemination. For example, the name of Apple is very simple and easy to remember. It not only represents the company's products, but also has innovative, fashionable, high-tech and other meanings.

    2. Consistent with enterprise positioning

The company name should be consistent with the positioning of the enterprise, and can accurately convey the core values and characteristics of the enterprise. For example, Google's name is consistent with its positioning. It represents the core functions of the search engine and also conveys the company's innovation, intelligence and other characteristics.

    3. With brand characteristics

A good company name should have brand characteristics and be able to distinguish it from other competitors. For example, the name of Coca Cola Company has brand characteristics. It represents the company's products and also conveys the company's brand image of happiness and vitality.

2、 Naming strategies in different industries

    1. Technology Industry The name of a company in the technology industry is usually simple and easy to remember, with a sense of technology, such as Apple, Microsoft, Google, etc.

    2. Service Industry Company names in the service industry usually adopt friendly and easy to spread names, such as Starbucks, McDonald's, KFC, etc.

    3. Manufacturing The names of companies in the manufacturing industry usually adopt strong, stable and professional names, such as BMW, Mercedes Benz, Toyota, etc.