How to name an e-commerce company
How the e-commerce company was named Jixiang left a deep impression on everyone. After starting the company, I hope the company will have more future development. With the help of everyone, the company is getting bigger and bigger. Name is a key element of a company. Choose a good name to make the company better. Good names also take time to choose. It is a good choice to use auspicious words. A good name can also give consumers good associations, so that they can remember your company's products and the company's name.
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How to name an e-commerce company
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In recent years, the position of product manager has come into people's view. Whether it is an Internet giant like bat or a fast moving consumer leader like P&G, the position of product manager has become more and more important. It is one of the tasks of product manager to give a loud name to products, and it is also a core link of marketing to give a name to products, A good start can get through the two channels of Ren and Du for brand promotion and save a lot of sales costs.
Give the product a name Case
Nowadays, the globalization trend and the competition among enterprises are becoming fiercer. How to take the initiative in the competitive environment requires a good product name in addition to excellent product quality.
Zhihu
Know: Know and explore are almost modal words. The combination of the two tells users what the product is, and it is easy to remember when reading. In the early days, Zhihu was a community where different industry leaders discussed industry insights and Xiaobai learned experience from each other, which was also the original intention of Zhihu. Its name was very consistent with its product functions and vision.
Microintelligence
This name is applicable to a small program or app of mobile devices, or a portable intelligent product. Micro, tiny and subtle, can indicate that the product is small and easy to carry. The product name with a micro character is often used by many traditional Internet companies, such as WeChat, Microsoft, etc., while intelligence, which means intelligence, intelligent manufacturing, and the combination of Internet products and artificial intelligence is a hot spot.
Iss Show
This name can be used for products such as women's clothing or skin care products. Yi refers to women. It is directly pointed out that the consumers are women, which can better target potential customers. Silk means silk, velvet and silky, which means that the product is a garment woven from silk and rayon, and show means that women can use the product to show themselves and show their beauty.
Tips for naming products
There is a saying: a good name means a company goes public early. It can be seen that the quality of product names plays a very important role in promoting the development of the company. Are there any naming techniques worth learning from?
① Clear product positioning
The purpose of clear positioning is to take which type of consumers as the breakthrough and solve which pain points of consumers. It can be said that the positioning of products directly determines the growth direction of future products, whether it is product optimization or product promotion. Therefore, product names are closely related to product positioning.
② According to product characteristics
The name of a product can be judged from its appearance, quality, raw materials, or the efficacy and function of the product. The advantage of this technique is very obvious. That is, the characteristics of a product reflect various attributes of the product itself. By observing these attributes, consumers hope to remember the product on the one hand, and identify and judge the product on the other.
③ , Collocation of advertising terms
There is another logical idea for the product name: through insight into consumer needs and potential pain points, mining products, designing products, and then starting an advertising term, using advertising terms to reverse the product name. By matching with advertising terms, we can more effectively state the product selling points and reduce consumers' memory costs.
④ . Combined with enterprise name
The name of an enterprise is usually obtained after careful consideration. The business philosophy, development vision, corporate culture and even corporate positioning that it wants to express may be included. Therefore, if the product name is combined with the enterprise name, it is bound to achieve the effect of complementing each other. On the other hand, it can help enterprises promote their brands when they are popular, such as Sony.
Give the product a name
A product name with pleasant sounding, easy to remember and other attributes can often reduce the marketing costs of enterprises, including advertising costs and memory costs. This article also prepares a complete list of names for products.
Beibu, Ballot, Looking Back Smart
Zhuoli, Taiyi, Chuangying Light
Menggai, Jiaqiao, Sanfeng Biology
Guanpu, Kuanyu, Meimeng software
Tiansheng, Yixun, Fantasy Digital
Changming, Tianlong, Tokyo Information
Dan Cheng, 1000 people, can save energy
Rongcai, Dai Mei, Wanzheng Baby
Guangyang, Elegant Makeup, Menglong Extreme
Lu Zhun, Shen Zero One, Sports Top
The trip to Star, Sodaton and Changyi
Ruicheng, Seoul, Nobi Athens
Midrange, minimum people, and city of patterns
Female Hero, Yilanyu, Saiwei Life
SHIHUI, BEIDA, Dazzling Chengzhen
Daiwei, Chunhuanong, Yiyang Xiuke
Liyi, Yibaidu, Fashion Meike
Shengran, Ashangxiu and Liangchen smile
Chuangdu, Chinese and American people, charming country
Tengfu, Hualirong, Ya'an Qianhong
Metty, Winty, Tianya
Wenlu, Jinfeilai, Xinda Nianhua
Lingshi, Yatiya, Qianli Electronics
Tianmeng, Chongwei, Wanzi Technology
Related reading:
Product name list
A complete list of good product names
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