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The furniture company is named: where are the new trends and growth opportunities of home furnishing when the consumer is younger?

Source: www.qierge.net Author: Qi Erge Time: 2022-11-10 14:16 View: 544425

The furniture company is named: where are the new trends and growth opportunities of home furnishing when the consumer is younger?

At present, the intergenerational changes of consumers are deeply affecting the pattern of the household industry. According to the Research Report on Big Data and Benchmark Enterprises in China's Home Furnishing Industry from 2020 to 2021 released by iMedia Consulting, the current middle-aged and young people are the mainstream of home consumption, with the 26-40 age group accounting for 65.0%.

Whether it is consumption habits, needs or consumption mentality, there are great differences between the new generation of consumer groups and the older generation of household consumers. They have higher requirements for the quality of life. At the same time, they pursue personality, fashion and efficiency.

The iteration of consumer entities has also created a new round of drift in the direction of household consumption. Accurately capturing the demands of new consumer groups is the core driving force for household enterprises to seek new growth.

Domestic household goods become a new trend of consumption

Born in the era of China's economic boom, the post-90s and post-00s have strong national identity, national pride and cultural self-confidence, and have a natural acceptance of Chinese goods. Therefore, unlike the previous generation, they blindly pursue foreign products, and hold an upward attitude towards foreign brands. They are more willing to enrich traditional cultural elements Pay for new domestic products that are more in line with consumption characteristics and psychological habits.

In recent years, the development of domestic furniture brands has been very fast, and both product quality and core technology are no less than foreign brands. With high cost performance, they have welcomed young consumers and are gradually regaining market share.

According to the 2021 Report on Trends Affecting China's Residential Lifestyle, the consumption amount of domestic brands in multiple household life categories currently accounts for more than 70%. The market data of e-commerce platform also supports this phenomenon. Taking the "618" sales data released by JD as an example, the turnover of more than 500 domestic brands of household products increased by more than 300% year on year.

Brand follows the trendy and cool route

A new generation of consumers pursue "self", "individuality" and "uniqueness". They love rock bands, rap music, and duality, and are often attracted by household brands with cool and trendy cultural characteristics.

In the past two years, many enterprises in the home building materials industry have also accelerated the transformation and upgrading of their brands to be young, fashionable and cool, and reshaped their brand values under the situation of conforming to the trend of the times and grasping the core consumer groups.

Weathering of product design country

In recent years, the "national tide" has quietly risen and has caused a strong storm. The national tide culture comes from the 5000 year history of culture, which has both cultural connotation and value return. It is both classic and trendy, and coincides with the new generation's consumption concept of pursuing fashion and paying attention to personality, attitude and feelings. According to the 2021 Guochao Pride Search Big Data released by the People's Daily Online Research Institute and Baidu, Guochao's attention has increased by 528% in the past decade.

The national tide is also reflected in the decoration and household consumption of Chinese people. The Report on the Trend of Chinese Home's Impact on Chinese Habitat Lifestyle in 2021 points out that the new Chinese style aesthetic has become the mainstream style of home decoration, with 40% of consumers saying they like the new Chinese style, and the scale of the new Chinese style home furnishing market is growing year by year and tends to be younger.

"One stop" home decoration consumption is popular?

The fast-paced life makes the new generation of consumers pay more attention to convenient consumption while pursuing individuality and fashion. The laborious traditional home decoration mode is no longer the first choice for new consumer groups. For them, it takes time and energy to repeatedly shop in major home stores and stores, so they prefer one-stop home decoration services with high cost performance, ease of effort, and high quality.

According to the 2021 Decoration Consumption Trend Report released by Tubatu Big Data Research Institute, the demand of new generation decoration users for one-stop decoration is increasing, and the proportion of one-stop decoration users in 2021 will increase by 160% compared with 2020.

This has also led to the rise of "solution" and "one-stop" formats in the home furnishing industry, such as full house customization, large home furnishing, and full decoration, which has become a new outlet for the development of the home furnishing industry and a strategic layout for the transformation of many enterprises.

The change of consumers will have a lasting and far-reaching impact on the change of consumption trend. The home furnishing industry is entering an important turning point, and enterprise innovation is imperative, especially in the face of the increasingly obvious personalized tendency of consumers. Only by understanding consumer demand, reshaping brands, and integrating and innovating business models can we seize a position in this shuffle, Keep fit.