Requirements for company naming rules (refer to the complete list of company names) 。 You spent weeks, months, even years perfecting your ideal product. But how do you ensure its success in the market? One of the most important projects is to elaborate a striking name. The naming of excellent products has the following key advantages:

　　 Requirements for company naming rules: Improve brand awareness

Proper product naming is critical: a McKinsey study shows that 50% of product launches fail to meet business goals. However, there are some things that can help you improve your chances. In a discussion with Harvard Business Review, Julie? Julie Schneider and Julie? Julie Hall found that enterprises failed because they delayed a lot of key marketing work required for listing. Part of the job involves coming up with a good name.

With such a crucial decision, intuition is not enough. Enter the product naming study.

It sounds like a naming study that helps determine the best name for a company, product or service. By screening and testing your name and consumers, you can have greater confidence that you have chosen the ideal candidate. In fact, a study in the Journal of Consumer Psychology shows that consumers who name products are more likely to buy or consider these products.

　　 Requirements for company naming rules: Product name Brainstorm

The first step in conducting product naming research is to list a great name. There are several naming strategies you can use to get started.

4 minutes to master product naming - easily become a big naming expert

Names - naming - sounding - product

　　 Requirements for company naming rules: Avoid common naming traps

You think that a great name may actually be a failure, and there are several naming traps worth watching out for. Your final candidate should pass the following tests:

　　 Company Naming Test - easy to remember. Your product name should not be too complicated. You want your consumers to easily recall what your product is.

　　 Company Naming Test - unforgettable. Obtaining mental sharing is a major challenge. An unforgettable product name will help you break through the noise.

　　 Company Naming Test - positive associations. Positive association is important. Earlier, the retail giant Amazon changed its name to Cadabra. When Jeff Bezos's lawyer pointed out that you could easily hear the word "corpse" incorrectly, Bezos changed his name to Amazon.

　　 Company Naming Test - easy to pronounce. If a name is hard to pronounce, it is likely that consumers will completely reject the product and choose other products instead. Pronunciation also has a global impact. For example, Lever Brothers renamed the cleaning brand Jif Cif purely because "c" is easier to pronounce in other languages. This also simplifies the global marketing and production work.

　　 Company Naming Test - easy to understand. Easy to understand product names are more likely to attract consumers to buy.

　　 Company Naming Testing - Internationalization. If you are an international company, you should consider how a name can resonate with different audiences. In the 1960s, Chevrolet did not consider that one of its cars, Nova, was literally translated into Spanish as "not going".

　　 Company name: Product name Research and design

The goal of product name research is to provide an overall ranking of your product names, as well as an in-depth understanding of each name. Through formal research to verify your name, you can confidently publish your product name.

A good product naming study should enable you to understand the overall name preference and which names have the highest scores on various criteria, such as creativity or attractiveness. This research should also give you a deeper understanding of each name.

Start with product description, product image or concept image. Although the description is a good start, we recommend using images to give consumers a clear understanding of your product. We also suggest testing between 3-15 candidates with different names.

　　 Company name: Full product name

In general, these questions let you know how each name compares to other candidates. Respondents were asked to rank names according to their preferences, and to ask other questions about different criteria (such as credibility, creativity, or attractiveness). You can also ask respondents if they have any other naming suggestions.

　　 Company name: Product naming report and analysis

Once you have collected your answers, divide your results into two groups: the overall results and the specific name results. Your overall results should show the top few in all categories. Personal name analysis should include name emotions, as well as data about consumers' likelihood of buying or considering your product.

The product naming test can help you eliminate the speculation of product naming and launch your product with confidence.