How to choose the company brand name (company brand naming standard) 。 Choosing a name for your startup can have a huge impact on your business. The wrong name is worse than not being able to contact the customer; It may even lead to insurmountable commercial and legal barriers. In contrast, a clear and powerful name is very helpful for your marketing and brand building.
The following ten criteria for successful brand naming:
1、 How to choose a brand name - avoid names with difficulty in writing
You don't want potential customers to be confused about how to find your business online. Keep it simple.
2、 How to choose the brand name - extensible brand name
Choosing too narrow a name may cause you trouble. Imagine that if Jeff Bezos chooses "online books" instead of "Amazon", you don't want to limit your business to a specific product or city. For example, Didi Taxi has changed to "Didi Travel"
3、 How to choose a brand name - thorough Internet search.
Once you have identified a name you like, do a web search for that name. Usually, you will find that other people are already using this business name. Although this is not a complete show, it should make you pause.
4、 How to choose the brand name? Get the. com domain name.
I strongly recommend that you protect the ". com" domain name for your business instead of. net,. cn,. biz or other possible domain name extensions. Customers tend to associate. com names with more mature businesses. There is no doubt that someone already has the. com name you want, but many domain name owners are willing to sell their names at the right price.
If you pay more attention to online channels, you should also ensure that you can register him on the e-commerce platform, and obtain the desired corporate name on popular social media websites such as WeChat official account and Toutiao.
How to choose a brand name: ten criteria for successful brand naming
Brand naming Tanming brand naming
5、 How to choose the brand name - the type of business conveyed and implied
Ideally, you want the business name to convey meaningful and positive information about your business. Can people know your business immediately? Although meaningless names such as "Google", "Yahoo" or "Zappos Dakang" have certain attraction because of their attractiveness, these names will make you pay more brand costs. For example: Taobao, Alipay, Didi Chuxing
6、 How to get the brand name - conduct trademark search.
Search the official website of China Trademark Query to find out whether you can obtain the trademark or service mark of the name, or give it to the naming company or intellectual property agency to judge the similarity and assess the success rate of registration.
7、 How to choose a brand name - evaluation and testing.
Obviously, you don't want to choose a boring name for your enterprise, but you also don't want to choose something too "out of the ordinary". You hope your employees can tell their workplace without hesitation, and you hope your name can resonate with the target audience.
8、 How to choose a brand name - get feedback on the name.
Think of 5 to 10 names, and then let friends, family and trusted colleagues manage them. Get feedback from your target audience. And ensure that the name does not have any negative meaning (for example, when GM named its new car "Nova", it did not realize that the name means "not go" in Spanish.
9、 How to choose a brand name - make sure it sounds good when you say it out loud.
Sometimes the name looks good on the paper, but it sounds bad to say it out loud. If it's spoken out loud, make sure people don't get confused about its pronunciation.
10、 How to choose a brand name - make sure you are personally satisfied with the name.
As an entrepreneur, you will have to use this name for a long time, so make sure you are satisfied with it and believe that it will resonate with your customers. Seize the time from the beginning.
