The name of the brewery (the name of the beer brand trademark), Beer name is the core component of beer company brand and identity. Just as a good beer company name and a good beer name attract customers, and then, more beer can be sold. So how to create an excellent beer brand trademark with sales force to sell?

I will share some suggestions with you. I have the right to guide you in a certain direction. I have established these guidelines based on my years of experience with customers to observe what is effective and what is not. Of course, my example did not offend any winery. It will not affect the quality of your beer. If you have been calling your beer by a certain name for many years, I will never suggest you change it.

Beer factory name naming method - beer brand trademark naming reference

Friend - beer - second brother - name - brand

I Name of the brewery Naming method - make it attractive

I realized that I started with a hard to define rule. What makes something attractive? It seems that I like it as soon as I see it. But anyway, let's try to define it.

A good start is to keep it simple. The name of a beer brand may be longer than the name of a brewery, sometimes even longer. Choice Bro's I'm For American is a good example. I think the name is very long and useful (we will soon know why it works).

　　 Name of the brewery This art is also very good.

But there is always a limitation. In my experience, if a customer cannot pronounce and/or remember the full name of beer from reading the menu to going to the bar, they are unlikely to order beer or recommend beer to friends. Moon dog/Yeastie boy cooperation beer Peter Piper's pickled pepper purple peat ale (also known as 7'P's) suffered from this.

Besides keeping it short, what else can make it "attractive"? It's hard to say. Poetic techniques often help. Like rhyming, alliteration and harmony can help. Names such as Pierce Adventure, Double Trouble, Red Rock Reserve, and Suvion Bomb all use these methods.

Similarly, humor can also be a good tool for beer naming. In my experience, it's easier for people to remember jokes than names. Puns, especially those related to beer, are usually very popular, like the four riders in Hoppocalips. But humor is a double-edged sword.

II Name of the brewery Method - Keep Elegant

Beers really need to be named in a way that makes them sound appetizing. You may find it interesting to name your porter "Chocolate Starfish" with a cocoa nib (your close friends will also think so), but it should be noted that many people will be bored by this name.

Apart from the simple vulgarity, it is a good principle to maintain elegance, which can not only guide naming, but also guide various brand and marketing decisions. I mean controversy. The names that provoke controversy may be (or just) gender discrimination, racial discrimination, superstition, fear, etc. It may be a cheap way to gain media attention in the short term, but it is a bad foundation for building a long-term customer base.

III Name of the brewery Method - Think of a theme with personality

Many breweries have their own beer naming themes. For example, Choice Bros. uses Bowie lyrics. Panhead has a hotrod theme (super charger, black top, big pig, etc.), while Bach Brewery uses the beach theme (Crayporter, Kingtide, Floftwood) in their beer names. The theme can be a good way to build a consistent brand through a series of beers and awareness of your customers. But they can get you into trouble in two different ways.

Similarly, when naming beer, numbers are not your friends. For example, the founders named beer after the year - 1946, 2009, 1854, etc. Again, I have eaten them all, but can I tell you which one is which, and who is who? No, silly people can't distinguish clearly.

IV Name of the brewery Method - describe the characteristics of beer

In the fifth point of "how to name a brewery", I elaborated on the necessity of carefully selecting adjectives - if you use an adjective that can theoretically be applied to beer in the name of a brewery - a taste, color or aroma, customers will think it is suitable for your beer.

Let's review. You have brewed a bottle of beer, selected a short, powerful and uncontroversial name, and accurately sold the characteristics of beer. But you haven't arrived yet. You have to do one more thing.

V Name of brewery Method - try searching it online

Maybe you like your name very much, but anyway, see if there are other breweries using the same name. Beer needs a name. I suggest drinking it as well as beer without checking whether it is unsweetened or instant beer. I'm silly, because it already exists. I really should check it.

Eventually, this beer will be called "Summer Sommer".

Eventually, this beer will be called summer beer.

It is rare to be indifferent to names, but repeated things often happen. If a name looks absolutely perfect, it is likely that someone already knows it before you. If a small brewery in another country that has never existed in New Zealand is already using a name, then anyway, go ahead. But if another New Zealand brewery is using it, you need to start again, out of courtesy, if nothing else.

However, if it is a truly famous or iconic beer from another country, it is another matter. It is more likely to get involved in a lawsuit and lose more than gain.

It's hard to come up with a name for anything - just ask a naming expert if you can't figure it out. If you want a good name that is unforgettable, please rest assured. You can contact me at any time.

　　 Name of the brewery Introduction to trademark naming:

1. Carlsberg: Danish beer. The sales volume is among the top in the world, and the popularity is high. There are factories all over the world. However, the taste is more popular, and it can not be seen in the elegant hall. It likes to sponsor football matches and has factories in Guangdong. The working people in Hong Kong movies prefer drinking.

2. Heineken: Holland Beer, whose boss is the richest man in Holland. The taste is bitter and widely selected by intellectuals. It can be tasted from its advertising style and the tennis match sponsored by it. It is the first choice for those who strive alone to emphasize their own struggle. Do you still remember a Heineken advertisement broadcast by Chinese satellite TV: black and white film, the first thing a European immigrant did when he set foot on the New World of America is like finding his brother, and then going to the beer shop to drink Heineken beer together.

3. Beck: German beer has a real taste. Like Germans, it is the first choice for successful people.

4. Budweiser: American beer. A true sponsor of American boxing. The wine is fragrant, because of its oak barrels. First choice for American country culture lovers. There is a factory in Wuhan.

5. Tiger: Singapore Beer. Southeast Asia is well known. The first choice for Leeson to bring down the Bank of Bahrain. The taste is ordinary, and the fame is greater than the taste. It feels like the rock concert hall drinks more. The choice of Niu B people. Like sponsoring brother's ball games and other games that need passion.

6. Asahi: Japanese beer. The taste is light. It has no connotation like the Japanese. Patriots should not drink it.

7. Guinness dark beer: produced in Ireland. The best of beer, my favorite. Unique taste, the first choice for business travelers, and an aphrodisiac for foreigners. There is a strong smell of genitals, very sensual (sexy).

8. Corona: Mexican Wine Group. The world's first brand. The first choice of Americans and the favorite of bar lovers. The taste is as touching as her name. After drinking Corona, you know what beer is.

9. Thai Lion Brand: This is the most unique beer I have ever seen. It tastes bitter and strong. It has no taste of dark beer and is more delicious than ordinary beer. It is definitely the best choice for drinkers.

10. Old brand beer in Laos: it is very famous in Indochina. Like beer in Southeast Asian countries, it is one of the first choices for Southeast Asian lovers and pleasure seekers.