The company's product naming principle (product naming method) 。 Even if the time, place and people are harmonious, naming is also a matter full of controversy and consuming God. Whether you name your baby or your product, this process will cause endless thinking and tossing and turning. If you want to find the perfect name, please remember these product naming principles.
The second brother of the enterprise first named the system:
Naming principles of the company's products: Product naming principles - make it unforgettable
Search engines have changed everything. Instead of worrying about where you are in the phone book, you need a relevant and really persuasive name. The key to any name - simple or complex, abstract or descriptive - requires the ability to attract attention and retain memory.
Naming principles of the company's products: Product naming principles - far-reaching
Choose a name that tells you the brand story. Over time, you can expand the meaning of your name, and increase the depth of the level to make it more powerful - it can easily give visual image, color, sound. The more important your name is, the more important it will be to you.
Example: Visa
From the beginning of a word that only means stamping a seal on a passport, Visa's name has been surrounded by a series of associations, including travel, entry and exit, opportunities, identity, and official identity, so that it can tell the right story at the right time.
Naming principles of the company's products: Product Naming Principles - Say it out loud
The best names are those people can't wait to tell their friends. A blurted out name will attract customers to become your brand marketing fans. Say, shout, even sing the name you are considering.
Example: Schweppes
Coincidence? In 1783, Johann Jacob Schweppe chose to name his sparkling soft drink after himself. More than 200 years later, consumers still like to call his name.
Naming principles of the company's products: Product Naming Principle - Don't Wait for Love
Even the best name is not necessarily good when you first hear it. As your name evolves into a brand, it will gain more and richer associations. Say the names you are considering that have the opportunity to grow up in you, and try to imagine what they will be like in the next five to ten years.
Example: Google
Google was originally a variant of googol, with the number 1 followed by 100 zeros. Now it represents an interesting culture of innovation, ranging from email to operating systems.
Naming principles of the company's products: Product naming principle - use fear
Great names attract your attention by breaking rules, but a name that goes against your expectations may also look terrible. Beyond fear, you will discover energy and possibilities. This surprised voice may tell you that you have found a prominent name.
Example: BlackBerry
ProMail is an early candidate brand of BlackBerry as we know it today, and it may be easier to sell in the executive suite of RIM. But once the user gets the perfect size of the device, it is obvious which name is most suitable.
Latest news: eight principles of product naming
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Naming principles of the company's products: Product naming principles - stand out
If you are different, you want to sound different. Use your name to focus on what makes your brand different. Look at your categories and directions. What do customers expect? How can your name represent something new?
Example: Starwood Hotels
In many hotel markets named after surnames and places, Starwood Hotels Group, which is composed of Hilton, Marriott, Hyatt and Radisson Hotels, has always pursued the goal of youth, vitality and individuality. Today, Starwood Hotel Group has become the first choice for business travelers to bring material and spiritual enjoyment
Naming principles of the company's products: Product naming principle - more is better
The top 100 names you think of are likely to be the same as what your competitors throw around. Use naming experts to develop thousands of alternatives. To get a name that fits all your goals, you need a broad and deep list.
Example: Accenture
Hundreds of names were created, dozens were screened, and scores were considered. The customer selects one, and now there are countless conferences that will mention the brand of "emphasizing the future".
Naming principles of the company's products: Product naming principles - developing into stories
There is always a reason to dislike a name, but if you never make any decision, you can't make the right decision. Remember, names are only part of your brand and are flexible - you can extend them to the meaning you want.
Example: Virgin Virgin
In a word, the impression of "Virgin Virgin" is from wool to olive oil for Mary and material girls. But as a brand name, Virgin has come out with a provocative attitude and can sell everything from prepaid mobile phones to holiday tracks.
