Brand naming principle (company naming method) 。 Brand name is a kind of product name, which needs to be tested and screened by market users. Therefore, a creative brand name is of great significance to the shaping and growth of the brand. How can creative brand name changes be created?
First of all, we should clarify how to judge a brand name is creative.
Naming principle I, easy to read and remember
The brand name shall be easy to understand, recognize, read, write and remember. This requires avoiding the use of words and vocabulary that are not commonly used and have too many strokes when naming brands. Any popular good name is widely spread by the public because of its simplicity, clarity, generosity and fluency. If the brand name is to be easy to spread, it must be easy to remember, catchy, and the number of words must be short, better not more than four words.
Creative brand naming principles and methods
Silhouette of multi person dialogue _ pictures of the naming article of the second brother of the enterprise
Naming principle II. Conform to brand positioning
The brand name must be consistent with the positioning, otherwise, the best name is not suitable for you, which is also useless, and your brand will be suspended. A good brand name can better directly reflect or imply the product category and service characteristics, and it will be more perfect if it can convey the benefits to customers. In other words, your brand name should be related to what industry, product and feature you are in, and the higher the correlation, the better.
Naming principle 3. Good registration of brand trademark
A good naming design is not everything. On the contrary, it is necessary to test whether the brand has been preemptively registered. In this era of knowledge payment, infringement is an unforgivable thing. We must pay attention to the fact that the brand name is not repeated or similar, and the brand name after registration is truly exclusive to a name.
Creative brand naming principles and methods
Red R trademark - picture of the second brother's naming article
Naming principle 4. Familiarization of life
Brand design should be close to life, and good works are never cannibalistic. The flower of the high mountains means that the audience is narrow and not understood. Only when we are close to life and familiar with the public, can we develop a larger and broader market.
Creative brand naming method
1. It is recalled that commercial brands with the preconditions of "ease" and "difference" are easy to create distinctive memory points. This memory point should be the imprint of target consumers in their subconscious mind, which will be shown to them again through our innovation or combination. It is easy to attract attention and memory, thus forming a super communication effect.
Creative brand naming principles and methods
Brain subconsciousness - pictures of the naming article of the second brother
2. Discussion on the brand naming principle (company naming method): try to create, graft or borrow the discussion caused by the current major hot topics, which is a very favorable communication factor for commercial brand naming, but should avoid excessive hype and timeliness of events.
3. The brand naming principle (company naming method) is beneficial: this "benefit" has two meanings: first, the naming can best reflect the beneficial services that the brand brings to consumers, and bring positive and beneficial brand feelings and experiences; Second, naming should be conducive to the growth of commercial brands and the sales of enterprises. In the words of Second Brother Qi, it is "good for selling"!
4. The brand naming principle (company naming method) is artistic: naming has a certain artistic beauty to create a good artistic conception. No matter in the visual or auditory communication channels, only those with artistic charm are more infectious.
5. The brand naming principle (company naming method) is different: establish brand differentiated communication with competitors to a certain extent, so that the brand can be separated from competitors as far as possible, and form its own unique brand tone and proposition, as well as the resulting brand strategy, brand marketing mode, brand behavior style, etc.
