Collection of Naming Methods for Agricultural Companies 。 For agricultural and sideline products, how to create a catchy and fast spreading product name to enhance competitiveness?

First of all, we should make clear what agricultural and sideline products are. Generally speaking, the by-products brought by agricultural production and the products formed by primary processing are agricultural and sideline products, which are specifically classified as follows:

Botanical

Plants include primary products of various plants grown artificially and naturally.

1. Grain

Grain refers to the general name of fruits of various staple food plants. The scope of taxation of the goods includes wheat, rice, corn, sorghum, millet and other miscellaneous grains (such as barley, oats, etc.), as well as grains processed by milling, shelling and other processes (such as flour, rice, corn flour, residue, etc.).

Food reproductions such as cut noodles, dumpling skins, wonton skins, noodles, rice noodles, etc., frozen food, instant noodles, non-staple food and various cooked food processed from grain.

2. Vegetables

Vegetables refer to herbs and woody plants that can be used as non-staple food. The taxation scope of the goods includes all kinds of vegetables, fungus plants and a few woody plants that can be used as non-staple food. Vegetables, pickles, pickles, pickles and pickled vegetables, as well as various canned vegetables processed by the processes of drying, refrigeration, freezing, packaging, dehydration, etc.

A Complete List of Branding Methods for Agricultural and Sideline Products

3. Tea

Tea refers to fresh leaves and buds (i.e. tea green) picked from tea trees, as well as tea (such as red tea, green tea, oolong tea, white tea, black tea, etc.) initially produced through the processes of drying, kneading, fermentation, drying, etc. Refined tea, border selling tea, tea and tea drinks mixed with various medicines.

4. Horticultural plant

Horticultural plants refer to edible fruits, such as fruits, dried fruits (such as dried litchi, dried longans, raisins, etc.), dried fruits, nuts, fruit melons (such as melon, watermelon, Hami melon, etc.), and pepper, Chinese prickly ash, large materials, coffee beans, etc. Horticultural plants processed by freezing, refrigeration, packaging and other processes,

A Complete List of Branding Methods for Agricultural and Sideline Products

Canned fruits, preserved fruits, candied fruits, fried nuts and nuts, and ground garden plants (such as pepper, Chinese prickly ash, etc.).

5. Medicinal plant

Medicinal plants refer to the roots, stems, skins, leaves, flowers, fruits, etc. of various plants used as raw materials of traditional Chinese medicine.

Pieces, silks, blocks, segments and other Chinese herbal pieces processed from the above medicinal plants.

6. Oil plant

Oil plants refer to the primary products such as roots, stems, leaves, fruits, flowers or germ tissues of various plants mainly used for extracting oil, such as rapeseed (including mustard), peanuts, soybeans, sunflower seeds, castor seeds, sesame seeds, flaxseed, tea seeds, tung seeds, olive kernels, palm kernels, cottonseed, etc.

7. Fibre plant

Fiber plants refer to plants that use their fibers as raw materials for textile, paper making or rope. Sugar plants refer to various plants mainly used for sugar production, such as sugar cane, sugar beet, etc.

8. Forestry products

Forest products refer to trees, shrubs and bamboos, as well as natural resins and natural rubber.

a. Log. b. Raw bamboo. c. Natural resin. d. Other forestry products. It refers to all kinds of forestry products other than those listed above, such as bamboo shoots, dried bamboo shoots, palm bamboos, palm clothing, branches, leaves, bark, rattan, etc.

9. Other plants

Other plants refer to all kinds of artificial and wild plants other than those listed above, such as seedlings, flowers, plant seeds, plant leaves, grass, wheat straw, beans, potatoes, algae, etc. Dried flowers, hay, dried potatoes, dried algae, leftovers of agricultural products, etc.

Fauna

Animals include the primary products of artificially raised and naturally grown animals:

1. Aquatic products

Aquatic products refer to fish, shrimps, crabs, turtles, shellfish, echinoderms, mollusks, coelenterates, marine animals raised and caught manually, as well as aquatic products that have undergone preservative treatment and packaging such as freezing, refrigeration and salinization.

Dried fish, shrimp, crab, shellfish, echinoderms, mollusks, sausages, such as dried fish, dried shrimp, dried shrimp, dried shellfish, etc., as well as shells and pearls not processed into handicrafts, canned cooked aquatic products and various aquatic products.

2. Livestock products

Animal husbandry products refer to all kinds of livestock and poultry that are artificially raised, bred and captured.

a. Animals, birds and reptiles, such as cattle, horses, pigs, sheep, chickens, ducks, etc.

b. Meat products of beasts, birds and reptiles All kinds of meat products of beasts, birds and reptiles, such as bacon, bacon, bacon, etc. All kinds of canned meat and cooked meat products.

A Complete List of Branding Methods for Agricultural and Sideline Products

c. Egg products. Refers to eggs of various birds and reptiles, including fresh eggs and refrigerated eggs.

Processed salted eggs, preserved eggs, salted eggs, etc

d. Fresh milk. It refers to the milk of various mammals and the milk produced by purification, sterilization and other processing procedures.

Various dairy products processed with fresh milk, such as yogurt, cheese, cream, etc.

3. Other animal tissues

a. Silkworm cocoons. Including fresh and dry cocoons, as well as silkworm pupae. b. Natural honey. It refers to the unprocessed natural honey and fresh royal jelly collected. c. Animal resin, such as shellac. d. Other animal tissues, such as animal bones, shells, horns, animal blood, animal secretions, silkworm eggs, etc.

How to name agricultural and sideline products?

When naming agricultural and sideline products, first of all, it is necessary to do a good job of product brand differentiation positioning, instead of having a thousand people:

In a mature market with sufficient competition, the first thing is to know who your products or services are most suitable for selling, that is, who you serve.

In today's market differentiation, no product can meet all customers. We only need to sell to the people who need it most and are willing to spend money to buy it. This requires us to determine the criteria for market segmentation, subdivide the overall market, evaluate the segmented market, and ultimately determine the target market and customers.

Having identified the target customers and target groups, we can focus on their education level, living conditions, life scenes, shopping habits, etc. In short, the more you know about the target customers, the more you can please and satisfy them. In this way, we will know your brand name.

1. Place of origin.

It is said that one side of the land supports one side of the people. The vast majority of agricultural products are affected by water and soil, and their quality, taste and taste are quite different, so the popularity of agricultural and sideline products is quite regional. Named after the place of origin, it is helpful to understand that people in these places have a sense of closeness and trust in products, and have important characteristics of original ecology and local flavor.

Beijing Roast Duck, Julu Honeysuckle, Panjin Rice, Sea Cucumber, Changbai Mountain Ginseng, Yangshan Honey Peach, Yantai Apple, Fuling Pickle, West Lake Longjing, Sichuan Pickle, Luochuan Apple, Korla Fragrant Pear, Gaoyou Duck Egg, Jinhua Liangtou Black Pig, Anshan Nanguo Pear

2. Named after animals and plants.

Naming animals and flowers with beautiful images can draw people's attention and favor to agricultural and sideline products, and pursue certain symbolic meanings.

Big White Rabbit, Sanlu, Golden Monkey, Bear Baby, Mengniu, Meilin, Eight Horses, Hundred Flowers, Hundred Herbs, Three Squirrels

3. Nomenclature.

Such a name may attract consumers with people's reputation, or arouse people's imagination and trust in commodities with historical and legendary figures.

Lao Ganma, Koushuiwa, Wang Shouyi, Zhou Heiya, Xiao Sanpo, Daniang Dumplings, Wahaha, Chu Orange, Nongfu Shanquan, Wang Zhihe, the old village head, Daoxiangcun, Zhang Fei, Wangzai

4. It is named by enterprise font.

This brand, named after the enterprise name, highlights the brand name and reputation of agricultural and sideline products producers, and can deepen consumer to enterprise relations.

Liubiju, Xianheng, Jixiangju, Zhifengtang, Liangpin Shop, Daliyuan, Mengli

5. Product features and interest point method

Stimulating consumers' purchase desire is one of the problems that brands need to pay attention to. Stimulate consumers' sense of smell, taste, sensory stimulation and creative expression of interest points brought about by emotional satisfaction.

Fresh roots, clean rice, Liuliu Plum, Laiyifen, Juewei, Bobo Plum