E-Commerce company was named to start a successful e-commerce journey 。 In the face of fierce competition in the e-commerce field, we should always fight to the death with our peers. In addition to competing for price and performance, I would also like to treat every visitor as if they were in love for the first time, hoping to leave a wonderful mark in their minds. you 're right! An excellent brand is to fall in love with customers, or even talk about marriage, to achieve stable feelings and even "marriage" haha. This is very difficult, very difficult. If you can leave a wonderful impression, it will be a great success. What is the carrier of this mark? It is a visual image, a feeling experience, a happy mood, a recognition of the three views. No matter what it is, it will condense in one word, that is, brand name.
E-Commerce company was named to start a successful e-commerce journey : How to start a successful e-commerce journey? The second brother of the enterprise suggests starting from business!
E-Commerce company was named to start a successful e-commerce journey: Only remember your name is the beginning of the deal, otherwise the magic horse is floating clouds!
We might as well set up a scenario of shopping on the visitor platform to see the probability and importance of brand names. Scenario 1: Visitors need to buy a mature FMCG. Then she will definitely find several brands of the same type in the platform for horizontal comparison such as quality and price perception. The starting point of this operation is that she should remember several brand names. What brand name can she remember? It must be easy to remember, unique, meaningful or skillfully convey the functional characteristics of the product and show the beautiful implication (the author would like to say that the beautiful implication here is not named after a self congratulatory master who seeks good fortune, wealth and peace, but a scientific name with the market as the perspective and target customers as the core), These excellent brand names must have survived in the turbulent business.
E-Commerce company was named to start a successful e-commerce journey: How to start a successful e-commerce journey? The second brother of the enterprise suggests starting from business!
In today's society, fast food reading has become a necessity for survival: a glance at the title is enough to read a report, and a glance at the advertisement is enough to know its main content. If a name is properly chosen, the public can quickly understand the meaning of the name. For example, "hungry" can become the overlord of the take away market, which has something to do with its popular, easy to understand, easy to remember name and consistent with the industry characteristics.
On the contrary, inappropriate or mediocre names can only play a role in the category with little or no competition. In the competitive market, it will only become another nameless product produced by a company. For example, Taodian, an online delivery platform launched by Taobao, is destined to fail despite Alibaba's natural traffic advantages. Another giant, Baidu Takeout, was born in May 2014 and positioned in the middle and high-end white-collar market. At that time, it formed a tripartite confrontation with Meituan takeout and Hunglemai. On August 24, 2017, Elemente officially merged Baidu Takeout, and the acquisition was completed. On October 15, Baidu took out its name after failing to adhere to independent operation for 18 months as promised. It can be said that "hungry" defeated the two Internet giants! Brand naming occupied all the natural resources.
E-Commerce company was named to start a successful e-commerce journey: How to start a successful e-commerce journey? The second brother of the enterprise suggests starting from business!
The topic goes a little far. Another possibility of the scene is that if she is a loyal fan of a certain brand and only loves a certain brand, her thinking trend may quickly shift to focus on the store name, because after browsing multiple stores, the browser has been lined with dense windows, × who, probably because the store name is bad and bad image, Last time I browsed it, I didn't remember its name, did I?
Scenario 3: It is a product purchase behavior that has not formed an industry leader, and the visitors are confused and have no consumption experience to judge. In addition to looking at the sales volume, price, hard indicators, and the perceptual thinking that plays a key role in decision-making, only the first impression of the brand is left. An ordinary commodity name and store name are even more disastrous. All those who cannot impress consumers will pass. Invisibly bad brand names and store names were abandoned by consumers, sank in the bottom layer of the business, decayed and disappeared. Enterprise Second Brother's commercial naming is not only about the theory of success, but also about how an excellent name plays a role in business! Name decides life and death. How to start your successful business trip? The second brother suggests starting with the name.
E-Commerce company was named to start a successful e-commerce journey: How to start a successful e-commerce journey? The second brother of the enterprise suggests starting from business!
The essence of any transaction is the battle of cognition. A good name will lead to good cognition, and a good cognition will lead to good business! Mutual encouragement.
