Words with a good meaning in the name of the company (Complete Works of the name of the company) 。 A relative wanted to start a company, but he was in trouble when naming it. According to his idea, the company's name should not only conform to the five elements and gossip, but also be innovative and refreshing. In his mind, the more obscure the characters are, the more strange the combination is, the better the high-end atmosphere is.
Everyone should not be unfamiliar with this kind of "self congratulatory" naming method. The reason for naming is because of the working relationship, and it is more important to deal with this concept every day. In particular, some small and medium-sized enterprises seem to prefer this naming method. Blindly pursuing sensational effects, or excessively pursuing auspiciousness and wealth, regardless of the industry characteristics to convey the interests and emotional communication with consumers. Take Lizi for example, when I was shopping one day, I suddenly saw a plaque of a company that said "Rothschild Asset Management Company". The company's name is really impressive, but can people who understand it believe what the relationship between the asset management company on the restaurant floor and the Rothschild family is? You may also feel inexplicable and improper, and even be alert to think that you are not a solid and formal company. How can people who do not understand remember the size of this 5 character transliteration? Others hope that the auspicious omen can be possessed and then ascend to the sky.
Words with a good meaning in the name of the company (Complete Works of the name of the company) The first pit of entrepreneurship! Give up your name from Hi style company!
Go to find the master on the street horse, and squeeze out a few clouds of mist and fog, and put them into the happy words of truth everywhere, as if to get a treasure. What's the result? Either the industrial and commercial registration failed, or the trademark registration met with a nose of dust, which was obscure and hard to understand. In our opinion, this naming method is the most stupid. Starting a company is a serious business activity, not a "master" who hides in a corner and can't be born. If he could, he would be one of the top 500. If the company's name is not chosen well, it will directly affect the company's publicity effect and cost, and then affect the company's business and development.
Some observers may think it is inconceivable that a name is just a name. Where does the cost come from? It doesn't matter. Let's calculate an account about the name cost:
Communication costs
Where does communication cost come from? When your name is called out and spread, the communication cost begins to be calculated:
Words with a good meaning in the name of the company (Complete Works of the name of the company) The first pit of entrepreneurship! Give up your name from Hi style company!
1. Whether the customer can understand the company's business by name. Another chestnut, such as Procter&Gamble's "Crest", "Shufujia", "Rejoice", "Pampers", "Hushubao" and "Tide", can make consumers feel the effect of the product through the name, and its brand temperament is more attractive.
2. Whether the name will cause problems for customers, such as how to pronounce the word, whether it sounds polyphonic or inarticulate, etc.
Some time ago, the acquirer of "McDonald's" had no choice but to change its name to "Golden Arch", which has caused a network topic for some time. But you will find that people still only remember McDonald's, and few people are willing to change their name to "Golden Arch". In fact, this is the same reason. The name is both rustic and obscure.
3. When referring customers or searching your company on the Internet, whether the search time is prolonged because there are too many words with similar pronunciation.
The name of the company means good words (a complete collection of company names). In a word, customers cannot be named at a glance, which will definitely increase the cost of communication energy. In the era of fast-paced lazy economy, do you still dream of customers' profound interpretation of the meaning of your company's name? If your name is meaningful and others have no interest, it can satisfy your self congratulation. It can be seen from the naming characteristics of companies or brands in e-commerce economy and sharing economy. This is an era of fast spreading and flattening. Such as "Taobao", "Xiaomi", "Didi" and "Xiaohuangche" are all friendly, direct and easy to remember. Isn't it better to tell consumers directly what to do?
Memory cost
One thing to remember: the more memorable the name, the faster the customer can remember and spread it. What are the advantages of a memorable name? The so-called "repeated consumption" concept should be mentioned here. When a customer needs to spend again, the first names that appear in his mind are those that are easy to remember and easy to speak. If you say that your company's name is too obscure, and the customer needs time to recall it, or even does not keep a mark in the customer's mind, then there will be no second, and you will be out.
Words with a good meaning in the name of the company (Complete Works of the name of the company) The first pit of entrepreneurship! Give up your name from Hi style company!
From the perspective of consumers, information that increases their memory costs is not welcome. Why should I remember you? Five thousand years ago, the global climate is warm, so many important events are waiting for me: online celebrities are waiting for me to reward, my wife is waiting for me to buy a washboard, and I have to eat chicken at night. Who has time to take care of you.
Knock the blackboard: please remember carefully, consumers can only remember the information they have already remembered.
Repeat three more times:
Consumers can only remember the information they have already remembered!
Therefore, a good brand name must be the information that consumers are familiar with. It has been in their minds for many years. When they see your brand, they will automatically compare it with the information stored in their brains because it is similar. Seeing you this time is an old friend meeting.
Words with a good meaning in the name of the company (Complete Works of the name of the company) Zihi or mediocre names can only play a role in the category with little or no competition. In the competitive market, they will only be nameless. For example, Taodian, an online delivery platform launched by Taobao, is destined to fail despite Alibaba's natural traffic advantages. Another giant, Baidu Takeout, was born in May 2014 and positioned in the middle and high-end white-collar market. At that time, it formed a tripartite confrontation with Meituan takeout and Hunglemai. On August 24, 2017, Elemente officially merged Baidu Takeout, and the acquisition was completed. On October 15, Baidu took out its name after failing to adhere to independent operation for 18 months as promised. It can be said that "hungry" defeated the two Internet giants! The brand naming has taken advantage of its inherent advantages.
Communication costs
Words with a good meaning in the name of the company (Complete Works of the name of the company) From the perspective of communication, only constant repetition can constitute a communication channel. When a customer wants to introduce your company or product to other customers, he can't remember or pronounce his name after thinking for a long time. Therefore, communication resistance is formed. Don't think that these resistance will not cause economic costs, These so-called hidden costs may determine the promotion effect or even business of your company or brand.
The first pit of entrepreneurship! Give up your name from Hi style company!
Words with a good meaning in the name of the company (Complete Works of the name of the company) Coca Cola entered the Chinese market during the Republic of China, but at first it was called "Tadpole gnaws wax". This name does bring bad associations. In addition, the brown carbonated soda is even more unpopular. The company in charge of Coca Cola's export business can't stand it anymore. Jiang Yi, a scholar in Shanghai who traveled to the UK, won the first prize by virtue of "Coca Cola". At the same time, it has become the most classic case in the translation industry, fully demonstrating the requirements of "faithfulness", "expressiveness" and "elegance". Good names have brought about billions of yuan in annual turnover in China.
Words with a good meaning in the name of the company (Complete Works of the name of the company) An entrepreneur with an economic mind needs to put aside his own preferences and limitations, know how to respect the market, and understand how to think with the potential customers of the product. Because the quality of brand naming has costs, and a good name is also a successful investment. Whether you grow into a tree or a grass depends on the seed planted.
